Spend your advertising budget where it counts.
How would you like to track the results of your advertising spending?
Read on.
How it works
Success = Sales = Profits. To generate sales you need to advertise and promote your website. One very effective way to reach visitors fast is to advertise in paid search engines, like Overture, FindWhat, Google, Ah-ha, and others. You place a small ad and pay the search engine per each click. Since you pay per click costs grow pretty fast. If the visit results in a sale, it was money well spent. But what if you are paying for “empty” clicks? Passers-by who buy nothing? Then your advertising money goes down the drain!
I have developed an Online Advertising Expense Tracking System to track the costs of advertising. I originally developed and tested this system for our own websites.
With my system you can track any online campaign.
Track your Return-On- Investment on Search Engines, Banner Campaigns, Email Campaigns or any other custom campaigns you may have.
For each keyword you use on search engines, I can tell you precisely how many visitors were brought to your website, how many orders were created, and what the conversion ratio is.
I have a basic software package. In addition to the software license you will need my Customization Service.
The benefits of using my Online Advertising Expense Tracking System
- No more blind spending. No more gambling.
- Arm yourself with the knowledge of which search terms bring in the most new customers and the most orders.
- Cut your advertising budget by paying only for those keywords that produce sales.
- Make more sales with fewer advertising dollars.
- Discover your conversion Rate: how many visits to your site convert to a sale?
- Test your keywords on one search engine; then Promote the keywords with proven performance to all the other engines.
- Know down to the penny your Return on Investment (ROI): how much revenue is generated per each dollar spent on advertising.
Banner Tracking and Analysis Software
- Monitor a single Web site.
- Track data from any number of search engines (in addition to the pay-per-click search engines).
- Track your own events. If you offer a trial package you can then track requests and the conversion rate from requests to sales.
- You can track email newsletter signups or if you offer additional information requests, you can track those and the conversion rate from information requests to sales.
- You can access you reports online.
- Reports can be filtered by date range.
- Available Reports: – Summary by Keyword Report – Summary For Each Banner Report –
Setting up the Online Advertising Expense Tracking System
Setting up the Banner Tracking and Analysis software for your Web site is a three-step process:
1. First I put in the tracking code on the web pages you want to track.
2. Second, I modify the URLs used in pay-per-click search engines to link to your site so I can properly track visitors.
3. Third, I put in the tracking code in your sales web pages to relate sales to clicks. I am able to track a sale only if the client uses the same computer that was used for the initial visit.
Price and Quote
Please call for a quote and the cost of service.
If you have any questions, email Fred Mikan or call us at 310-880-5865.