MARKETING SCIENCE

(ISSN 0732-2399)
is a quarterly journal published in Winter, Spring, Summer, and Fall
by the Institute for Operations Research and the Management Sciences
at 901 Elkridge Landing Road, Suite 400, Linthicum, MC 21090-2909.

Year     1982     1983     1984     1985     1986     1987     1988     1989     1990    
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Marketing Science, Volume 1, Number 1, Winter 1982

Title

Authors

Volume, Issue

Pages
News: A Decision Oriented Model for New Product Analysis and Forecasting Lewis G. Pringle, R. Dale Wilson and Edward I. Brody Vol. 1 Number 1 Winter 1982 1-30
A Marketing Decision Support System for Retailers Leonard M. Lodish Vol. 1 Number 1 Winter 1982 31-56
Maximum Likelihood Estimation for an Innovation Diffusion Model of New Product Acceptance David C. Schmittlein and Vijay Mahajan Vol. 1 Number 1 Winter 1982 57-78
The Marketing Mix Decision Under Uncertainty Harsharanjeet S. Jagpal and Ivan E. Brick Vol. 1 Number 1 Winter 1982 79-92
A Descriptive Model of Consumer Information Search Behavior Robert J. Meyer Vol. 1 Number 1 Winter 1982 93-122
Marketing Science, Volume 1, Number 2, Spring 1982

Title

Authors

Volume, Issue

Pages
Modelling Retail Customer Behavior at Merrill Lynch Donald G. Morrison, Richard D. H. Chen, Sandra L. Karpis and Kathryn E. A. Britney Vol. 1 Number 2 Spring 1982 123-142
Application, Predictive Test, and Strategy Implications for a Dynamic Model of Consumer Response John R. Hauser and Kenneth J. Wisniewski Vol. 1 Number 2 Spring 1982 143-180
Patterns in Parameters of Buyer Behavior Models: Generalizing from Sparse Replication John U. Farley, Donald R. Lehmann and Michael J. Ryan Vol. 1 Number 2 Spring 1982 181-204
A Model for the Analysis of Asymmetric Data in Marketing Research Richard A. Harshman, Paul E. Green, Yoram Wind and Margaret E. Lundy Vol. 1 Number 2 Spring 1982 205-242
Marketing Science, Volume 1, Number 3, Summer 1982

Title

Authors

Volume, Issue

Pages
On the Reliability and Predictive Validity of Purchase Intention Measures Manohar U. Kalwani and Alvin J. Silk Vol. 1 Number 3 Summer 1982 243-286
Nonlinear Pricing in Markets with Interdependent Demand Shmuel S. Oren, Stephen A. Smith and Robert B. Wilson Vol. 1 Number 3 Summer 1982 287-313
Technical Note: Simplified Estimation Procedures for MCI Models Masao Nakanishi and Lee G. Cooper Vol. 1 Number 3 Summer 1982 314-322
Marketing Science, Volume 1, Number 4, Fall 1982

Title

Authors

Volume, Issue

Pages
Three-Way Multivariate Conjoint Analysis Wayne Desarbo, J. Douglas Carroll, Donald R. Lehmann and John O'Shaughnessy Vol. 1 Number 4 Fall 1982 323-350
Effects of Usage and Name on Perceptions of New Products William L. Moore and Donald R. Lehmann Vol. 1 Number 4 Fall 1982 351-370
Technical Note: A Note on Optimal Strategic Pricing of Technological Innovations Frank M. Bass and Alain V. Bultez Vol. 1 Number 4 Fall 1982 371-378
Technical Note: The Effect of Grouping Continuous Variables on Correlation Coefficients Donald G. Morrison and Norman E. Toy Vol. 1 Number 4 Fall 1982 379
Marketing Science, Volume 2, Number 1, Winter 1983
Title Authors Volume, Issue Pages
Advertising and the Diffusion of New Products Dan Horsky and Leonard S. Simon Vol. 2 Number 1, Winter 1983 1-18
Formal Choice Models in Marketing Marcel L. Corstjens and David A. Gautschi Vol. 2 Number 1, Winter 1983 19-56
Assessing the Reliability of Psychographic Analyses Ian Fenwick, D.A. Schellinck and Kendall Vol. 2 Number 1, Winter 1983 57-74
Minimum Market Share Aneel Karnani Vol. 2 Number 1, Winter 1983 75-94
Marketing Science, Volume 2, Number 2, Spring 1983
Title Authors Volume, Issue Pages
Recall, Recognition, and the Measurement of Memory for Print Advertisements Richard P. Bagozzi and Alvin J. Silk Vol. 2 Number 2, Spring 1983 95-134
Monopolist Pricing with Dynamic Demand and Production Cost Shlomo Kalish Vol. 2 Number 2, Spring 1983 135-160
An Industry Equilibrium Analysis of Downstream Vertical Integration Timothy W. McGuire and Richard Staelin Vol. 2 Number 2, Spring 1983 161-192
Estimating the Confidence Interval for the Optimal Marketing Mix: An Application to Lead Generation Richard C. Morey and John M. McCann Vol. 2 Number 2, Spring 1983 193-202
Marketing Science, Volume 2, Number 3, Summer 1983
Title Authors Volume, Issue Pages
A Logit Model of Brand Choice Calibrated on Scanner Data Peter M. Guadagni and John D.C. Little Vol. 2 Number 3, Summer 1983 203-238
Managing Channel Profits Abel P. Jeuland and Steven M. Shugan Vol. 2 Number 3, Summer 1983 239-272
A nonuniform Influence Innovation Diffusion Model of New Product Acceptance Christopher J. Easingwood, Vijay Mahajan and Eitan Muller Vol. 2 Number 3, Summer 1983 273-296
Carryover Effects and Temporal Aggregation in a Partial Adjustment Model Framework Wilfried R. Vanhonacker Vol. 2 Number 3, Summer 1983 297-318
Marketing Science, Volume 2, Number 4, Fall 1983
Title Authors Volume, Issue Pages
Defensive Marketing Strategies John R. Hauser and Steven M. Shugan Vol. 2 Number 4, Fall 1983 319-360
A Model for Evaluating the Profitability of Coupon Promotions Scott A. Neslin and Robert W. Shoemaker Vol. 2 Number 4, Fall 1983 361-388
Probabilistic Measurement of Attributes: A Logit Analysis by Generalized Least Squares Gordon G. Bechtel and James B. Wiley Vol. 2 Number 4, Fall 1983 389-406
Optimal Price Subsidy Policy for Accelerating the Diffusion of Innovation Shlomo Kalish and Gary L. Lilien Vol. 2 Number 4, Fall 1983 407
Marketing Science, Volume 3, Number 1, Winter 1984
Title Authors Volume, Issue Pages
Marketing Science in 1984 Subrata K. Sen Vol. 3 Number 1, Winter 1984
Variety Seeking Through Brand Switching Moshe Givon Vol. 3 Number 1, Winter 1984 1-22
Assessing Validity and Test-Retest Reliabiliby for "Pick K of N" Data David C. Schmittlein Vol. 3 Number 1, Winter 1984 23-40
Targeting the Switchable Industrial Customer Dennis H. Gensh Vol. 3 Number 1, Winter 1984 41-54
An MDI Model and an Algorithm for Composite Hypotheses Testing and Estimation in Marketing A. Charmes, W. W. Cooper, D.B. Learner and F.Y. Phillips Vol. 3 Number 1, Winter 1984 55-72
TECHNICAL NOTE Factors Influencing the Selection of Preference Model Form for Continuous Utility Functions In Conjoint Analysis Philippe Cattin and Girish Punj Vol. 3 Number 1, Winter 1984 73-82
Marketing Science, Volume 3, Number 2, Spring 1984
Title Authors Volume, Issue Pages
Testing Competitive Market Structures Glen L. Urban, Philip L. Johnson and John R. Hauser Vol. 3 Number 2, Spring 1984 83-112
An Audience Flow Model of Television Viewing Choice Roland T. Rust and Mark I. Alpert Vol. 3 Number 2, Spring 1984 113-124
A Comment Lewis G. Pringle Vol. 3 Number 2, Spring 1984 125
On Establishin a Dialogue in Television Viewing Research Roland T. Rust and Mark I. Alpert Vol. 3 Number 2, Spring 1984 126-127
A Price Discrimination Theory of Coupons Chakravarthi Narasimhan Vol. 3 Number 2, Spring 1984 128-147
Optimal Pricing and Advertising Policies for New Product Oligopoly Models Gerald L. Thompson and Jinn-Tsair Teng Vol. 3 Number 2, Spring 1984 148-168
TECHNICAL NOTE A Pure Birth Model of Optimal Advertising with Word-of-Mouth George E. Monahan Vol. 3 Number 2, Spring 1984 169-178
Marketing Science, Volume 3, Number 3, Summer 1984
Title Authors Volume, Issue Pages
An Empirical Comparison of Awareness Forecasting Models of New Product Introduction Vijay Mahajan, Eitan Muller and Subhash Sharma Vol. 3 Number 3, Summer 1984 179-197
Editors' Comments Comments Rejoinder Joseph Blackburn and Kevin Clancy; H.J. Claycamp, J. Dodson and N. Doughty; Joe Dodson; John L. Golantry; Lewis Pringle, R. Dale Wilson and Edward I. Brody Vijay Mahajan, Eitan Muller and Subhash Sharma Vol. 3 Number 3, Summer 1984 198-206
Assessing the Influence of Campaign Expenditures on Voting Behavior with a Comprehensive Electoral Market Model Randall G. Chapman and Kristian S. Palda Vol. 3 Number 3, Summer 1984 207-226
A Normative Model of Consumer Information Processing Michael R. Hagerty and David A. Aaker Vol. 3 Number 3, Summer 1984 227-246
A Market Dynamics Model for New Industrial Products and Its Application Shmuel S. Oren and Michael H. Rothkopf Vol. 3 Number 3, Summer 1984 247-266
Marketing Science, Volume 3, Number 4, Fall 1984
Title Authors Volume, Issue Pages
An Investigation into the Order of the Brand Choice Process Frank M. Bass, Moshe M. Givon, Manohar U. Kalwani, David Reibstein and Gordon P. Wright Vol. 3 Number 4, Fall 1984 267-287
Market Segmentation, Self-Selection, and Product Line Design K. Sridhar Moorthy Vol. 3 Number 4, Fall 1984 288-307
Toward a Methodology for Measuring Advertising Copy Effects Hubert Gatignon Vol. 3 Number 4, Fall 1984 308-326
Application of the "Defender" Consumer Model John R. Hauser and Steven P. Gaskin Vol. 3 Number 4, Fall 1984 327-351
Prediction of Individual Buying Behavior: A Poisson-Bernoulli Model with Arbitrary Heterogeneity S.R. Dalal, J. C. Lee and J. Sabavala Vol. 3 Number 4, Fall 1984 352
Marketing Science, Volume 4, Number 1, Winter 1985
Title Authors Volume, Issue Pages
Models and Heuristics for Product Line Selection Paul E. Green and Abba M. Krieger Vol. 4 Number 1, Winter 1985 1-19
A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models Roland T. Rust and David C. Schmittlein Vol. 4 Number 1, Winter 1985 20-40
A Multiattribute Model of Consumer Choice During Product Learning Robert J. Meyer and Arvind Sathi Vol. 4 Number 1, Winter 1985 41-61
Generalizing the Rasch Model for Consumer Rating Scales Gordon G. Bechtel Vol. 4 Number 1, Winter 1985 62-73
TECHNICAL NOTE: A Price Vector Model of Demand for Consumer Durables: Preliminary Developments Russell S. Winer Vol. 4 Number 1, Winter 1985 74-90
ERRATUM TO: "A Market Dynamics Model for New Industrial Products and Its Application" Shmuel S. Oren and Michael H. Rothkopf Vol. 4 Number 1, Winter 1985 91-92
Marketing Science, Volume 4, Number 2, Spring 1985
Title Authors Volume, Issue Pages
Measuring Simple Preferences: An Approach to Blind, Forced Choice Product Testing Bruce S. Buchanan and Donald G. Morrison Vol. 4 Number 2, Spring 1985 93-109
Competition and Cooperation in Marketing Channel Choice: Theory and Application Anne T. Coughlan Vol. 4 Number 2, Spring 1985 110-129
Cross-Cultural Marketing Negotiations: A Laboratory Experiment John L. Graham Vol. 4 Number 2, Spring 1985 130-146
Consumer Promotions and the Acceleration of Product Purchases Scott A. Neslin, Caroline Henderson and John Quelch Vol. 4 Number 2, Spring 1985 147-165
Optimal Pricing and Return Policies for Perishable Commodities Barry Alan Pasternack Vol. 4 Number 2, Spring 1985 166
Marketing Science, Volume 4, Number 3, Summer 1985
Title Authors Volume, Issue Pages
a New Class of Market Share Models Richard R.Batsell and John C. Polking Vol. 4 Number 3, Summer 1985 177-198
Mental Accoounting and Consumer Choice Richard Thaler Vol. 4 Number 3, Summer 1985 199-214
Nonisomorphism, Shadow Features and Imputed Preferences Morris B. Holbrook, William L. Moore, Gary N. Dodgen, and William J. Havlena Vol. 4 Number 3, Summer 1985 215-233
The Salesperson as Outside Agent or Employee: A Transaction Cost Analysis Erin Anderson Vol. 4 Number 3, Summer 1985 234-254
TECHNICAL NOTE: Why Does the NBD Model Work? Robustness in Representing Product Purchases, Brand Purchases and Imperfectly Recorded Purchases David C. Schmittlein, Albert C. Bemmaor and Donald G. Morrison Vol. 4 Number 3, Summer 1985 255-266
Marketing Science, Volume 4, Number 4, Fall 1985
Title Authors Volume, Issue Pages
Salesforce Compensation Plans: An Agency Theoretic Perspective Amiya K. Basu, Rajiv Lal, V. Srinivasan and Richard Staelin Vol. 4 Number 4, Fall 1985 267-292
A Study of Productivity Changes in Food Retailing Brian T.Ratchford and James Brown Vol. 4 Number 4, Fall 1985 292-311
A Probabilistic Model for Testing Hypothesized Hierarchical Market Structures Rajiv Grover and William R.Dillon Vol. 4 Number 4, Fall 1985 312-335
Optimal Dynamic Pricing for Expanding Networks Anirudh Dhebar and Shmuel S. Oren Vol. 4 Number 4, Fall 1985 336-351
The Navy Enlistment Marketing Experiment Vincent P. Carroll, Ambar G. Rao, Hau L. Lee, Arthur Shapiro and Barry L. Bayus Vol. 4 Number 4, Fall 1985 352
Marketing Science, Volume 5, Number 1, Winter 1986
Title Authors Volume, Issue Pages
A Constrained Unfolding Methodology for Product Positioning Wayne DeSarbo and Vithala R. Rao Vol. 5 Number 1, Winter 1986 1-19
The Impact of Competitive Entry in a Developing Market upon Dynamic Pricing Strategies Jehoshua Eliashberg and Abel P. Jeuland Vol. 5 Number 1, Winter 1986 20-36
Modeling Choice Strategies for Noncomparable Alternatives Michael D. Johnson Vol. 5 Number 1, Winter 1986 37-54
Profitable Pricing When Market Segments Overlap Eitan Gerstner and Duncan Holthausen Vol. 5 Number 1, Winter 1986 55-69
New Product Pricing in Quality Sensitive Markets Stephen A. Smith Vol. 5 Number 1, Winter 1986 70-87
ERRATUM TO: A Bayesian Cross-Validated Likelihood Method for Comparing Alternative Specifications of Quantitative Models Roland T. Rust and David C. Schmittlein Vol. 5 Number 1, Winter 1986 88
Marketing Science, Volume 5, Number 2, Spring 1986
Title Authors Volume, Issue Pages
Advertising Pulsing Policies for Generating Awareness for New Products Vijay Mahajan and Eitan Muller Vol. 5 Number 2, Spring 1986 89-106
Comments John D.C. Little Vol. 5 Number 2, Spring 1986 107-108
Comments Hugh A. Zielske Vol. 5 Number 2, Spring 1986 109
Reply Vijay Mahajan and Eitan Muller Vol. 5 Number 2, Spring 1986 110-111
A Nested Logit Model of Space and Water Heat System Choice Jeffrey A. Dubin Vol. 5 Number 2, Spring 1986 112-124
Estimating Continuous Time Advertising-Sales Models Ram C. Rao Vol. 5 Number 2, Spring 1986 125-142
TECHNICAL NOTE. Delegating Pricing Responsibility to the Salesforce Rajiv Lal Vol. 5 Number 2, Spring 1986 159-168
TECHNICAL NOTE. Nonlinear Least Squares Estimation of New Product Diffusion Models V. Srinivasan and Charlotte H. Mason Vol. 5 Number 2, Spring 1986 169-178
Marketing Science, Volume 5, Number 3, Fall 1986
Title Authors Volume, Issue Pages
Salesforce Compensation Plans in Environments with Asymmetric Information Rajiv Lal and Richard Staelin Vol. 5 Number 3, Summer 1986 179-198
An Ideal-Point Probabilistic Choice Model for Heterogeneous Preferences Wagner A. Kamakura and Rajendra K. Srivastava Vol. 5 Number 3, Summer 1986 199-218
A Multivariate Polya Model of Brand Choice and Purchase Incidence Udo Wagner and Alfred Taudes Vol. 5 Number 3, Summer 1986 219-244
APPLICATIONS; Modeling Response to Advertising and Pricing Changes for "V-8" Cocktail Vegetable Juice Joseph O. Eastlack, Jr. and Ambar G. Rao Vol. 5 Number 3, Summer 1986 245-259
TECHNICAL NOTE: Aggregating Individual Purchases to the Household Level Barbara E. Kahn, Donald G. Morrison and Gordon P. Wright Vol. 5 Number 3, Summer 1986 260-268
TECHNICAL NOTE: A Simpler Estimation Procedure for a Micromodeling Approach to the Advertising-Sales Relationship Charles B. Weinberg and Doyle L. Weiss Vol. 5 Number 3, Summer 1986 269-272
COMMENT: On the Awareness Effects of Mere Distribution Roger M. Heeler Vol. 5 Number 3, Summer 1986 273-274
Marketing Science, Volume 5, Number 4, Fall 1986
Title Authors Volume, Issue Pages
Introduction to the Special Issue Subrata K. Sen Vol. 5 Number 4, Fall 1986
The Choice Theory Approach to Market Research Daniel McFadden Vol. 5 Number 4, Fall 1986 275-297
The Cost of Simplifying Preference Models Michael R. Hagerty Vol. 5 Number 4, Fall 1986 298-319
Commentaries Marshall G. Greenberg and Richard M. Johnson Vol. 5 Number 4, Fall 1986 320-322
Reply Michael R. Hagerty Vol. 5 Number 4, Fall 1986 324
A Probabilistic Model for the Multidimensional Scaling of Proximity and Preference Data David B. MacKay and Joseph L. Zinnes Vol. 5 Number 4, Fall 1986 325-344
Commentaries John L. McMennamin and Pierre M. Windal Vol. 5 Number 4, Fall 1986 345-347
Reply David B. MacKay and Joseph L. Zinnes Vol. 5 Number 4, Fall 1986 348-349
Discrete Attribute Models of Brand Switching J. Wesley Hutchinson Vol. 5 Number 4, Fall 1986 350-371
APPLICATIONS: Forecasting New Product Sales from Likelihood of Purchase Ratings William J. Infosino Vol. 5 Number 4, Fall 1986 372-384
Commentaries Donald G. Morrison and Robert W. Pratt, Jr. Vol. 5 Number 4, Fall 1986 385-388
Reply William J. Infosino Vol. 5 Number 4, Fall 1986 389-390
TECHNICAL NOTE: Price as an Aspect of Choice in EBA John Rotondo0 Vol. 5 Number 4, Fall 1986 391
Marketing Science, Volume 6, Number 1, Winter 1987
Title Authors Volume, Issue Pages
Quantity Discounts: Managerial Issues and Research Opportunities Robert J. Dolan Vol. 6 Number 1, Winter 1987 1-22
Commentary John B. Frey Vol. 6 Number 1, Winter 1987 23
Reply Robert J. Dolan Vol. 6 Number 1, Winter 1987 24
A Panel-Data Based Method for Merging Joint Space and Market Response Function Estimation William L. Moore and Russell S. Winer Vol. 6 Number 1, Winter 1987 25-42
Commentaries Donald G. Dietrich, Paul N. Ries Vol. 6 Number 1, Winter 1987 43-45
Reply William L. Moore and Russell S. Winer Vol. 6 Number 1, Winter 1987 46-47
A Model of Balanced Choice Behavior James M. Lattin Vol. 6 Number 1, Winter 1987 48-65
An Approach to Stimultaneous Estimation and Segmentation in Conjoint Analysis Kohsuke Ogawa Vol. 6 Number 1, Winter 1987 66-81
Technical Note: Testing Competitive Market Structures: An Application of Weighted Least Squares Methodology to Brand Switching Data Thomas P. Novak and Charles Stangor Vol. 6 Number 1, Winter 1987 82-97
Comment: Testing the Homogeneity of Segments for Estimating Disaggregate Choice Models Naresh K. Malhotra Vol. 6 Number 1, Winter 1987 98-99
Reply: A Response to Malhotra's Comment on Testing the Homogeneity of Segments Dennis H. Gensch Vol. 6 Number 1, Winter 1987 100
Marketing Science, Volume 6, Number 2, Spring 1987
Title Authors Volume, Issue Pages
Promoter: An Automated Promotion Evaluation System Magid M. Abraham and Leonard M. Lodish Vol. 6 Number 2, Spring 1987 101-123
Modeling the Effectiveness and Profitability of Trade Promotions Robert C. Blattberg and Alan Levin Vol. 6 Number 2, Spring 1987 124-146
Commentaries Michael W. Kruger Rudolph W. Struse III Vol. 6 Number 2, Spring 1987 147-151
Replies Magid M. Abraham and Leonard Lodish Robert C. Blattberg Vol. 6 Number 2, Spring 1987 152-155
The Channel Design Decision: A Model and an Application V. Kasturi Rangan Vol. 6 Number 2, Spring 1987 156-174
Commentaries Herbert L. Blitzer Richard E. Koon Vol. 6 Number 2, Spring 1987 175-178
Reply V. Kasturi Rangan Vol. 6 Number 2, Spring 1987 179-181
A Simulation Comparison of Methods for New Product Location D. Sudharshan, Jerold H. May, and Allan D. Shocker Vol. 6 Number 2, Spring 1987 182-201
Commentaries Joe A. Dodson and John B. Brodsky Richard M. Johnson Vol. 6 Number 2, Spring 1987 202-205
Reply D. Sudharshan, Jerold H. May, and Allan D. Shocker Vol. 6 Number 2, Spring 1987 206-207
Modeling Competitive Market Strategies: The Impact of Marketing-Mix Relationships and Industry Structure Gregory S. Carpenter Vol. 6 Number 2, Spring 1987 208-222
Marketing Science, Volume 6, Number 3, Summer 1987
Title Authors Volume, Issue Pages
A Two-Stage Disaggregate Attribute Choice Model Dennis H. Gensch Vol. 6 Number 3, Summer 1987 223-239
Competitive Price and Quality under Asymmetric Information Gerard J. Tellis and Birger Wernerfelt Vol. 6 Number 3, Summer 1987 240-253
Cross-Sectional Estimation in Marketing" Direct Versus Reverse Regression Wilfried R. Vanhonacker and Diana Day Vol. 6 Number 3, Summer 1987 254-267
The Coase Theorem and Suboptimization in Marketing Channels Seth W. Norton Vol. 6 Number 3, Summer 1987 268-285
Note: Sampling Properties of Rate Questions with Implications for Survey Research Bruce Buchanan and Donald G. Morrison Vol. 6 Number 3, Summer 1987 286-298
Marketing Science, Volume 6, Number 4, Fall 1987
Title Authors Volume, Issue Pages
A Friction Model for Describing and Forecasting Price Changes Wayne S. DeSarbo, Vithala R. Rao, Joel H. Steckel, Jerry Wind and Richard Colombo Vol. 6 Number 4, Fall 1987 299-319
Does It Pay to Change Your Company's Name? A Stock Market Perspective Dan Horsky and Patrick Swyngedouw Vol. 6 Number 4, Fall 1987 320-335
The Equity Estimator for Marketing Research Lakshman Krishnamurthi and Arvind Rangaswamy Vol. 6 Number 4, Fall 1987 336-357
Loss Leader Pricing and Rain Check Policy James D. Hess and Eitan Gerstner Vol. 6 Number 4, Fall 1987 358-374
Comment: Managing Channel Profits: Comment K. Sridhar Moorthy Vol. 6 Number 4, Fall 1987 375
Marketing Science, Volume 7, Number 1, Winter 1988
Title Authors Volume, Issue Pages
A Model of Brand Choice and Purchase Quantity Price Sensitivities Lakshman Krishnamurthi and S.P. Raj Vol.7 Number 1, Winter 1988 1-20
Choice Map: Inferring a Product-Market Map from Panel Data Terry Elrod Vol.7 Number 1, Winter 1988 21-40
Removing Heterogeneity Bias from Logit Model Estimation J. Morgan Jones and Jane T. Landwehr Vol.7 Number 1, Winter 1988 41-59
The Rotterdam Demand Model and Its Application in Marketing Kenneth W. Clements and E. Antony Selvanathan Vol.7 Number 1, Winter 1988 60-75
Note: Competitive Price and Positioning Strategies John R. Hauser Vol.7 Number 1, Winter 1988 76-91
Technical Note: Existence and Uniqueness of Price Equilibria in Defender John R. Hauser and Birger Wernerfelt Vol.7 Number 1, Winter 1988 92-93
Comment: Recall, Recognition and the Dimensionality of Memory for Print Advertisements: An Interpretive Reappraisal Daniel J. Howard and Alan G. Sawyer Vol.7 Number 1, Winter 1988 94-98
Reply Richard P. Bagozzi and Alvin J. Silk Vol.7 Number 1, Winter 1988 99-102
Reply: Reply to: Managing Channel Profits: Comment Abel P. Jeuland and Steven M. Shugan Vol.7 Number 1, Winter 1988 103-106
Marketing Science, Volume 7, Number 2, Spring 1988
Title Authors Volume, Issue Pages
Positioning and Pricing a Product Line Gregory Dobson and Shlomo Kalish Vol. 7 Number 2, Spring 1988 107-125
In Integer Programming Approach to the Optimal Product Line Selection Problem Richard D. McBride and Fred S. Zufryden Vol. 7 Number 2, Spring 1988 126-140
Product and Price Competition in a Duopoly K. Sridhar Moorthy Vol. 7 Number 2, Spring 1988 141-168
Invariant Estimators for Market Share Systems and Their Finite Sample Behavior Kenneth M. Gaver, Dan Horsky and Chakravarthi Narasimhan Vol. 7 Number 2, Spring 1988 169-186
Optimal Price and Advertising Policy for a Convenience Goods Retailer Gustav Feichtinger, Alfred Luhmer and Gerhard Sorger Vol. 7 Number 2, Spring 1988 187-201
Note: Channel of Distribution Profits When Channel Members Form Conjectures Abel P. Jeuland and Steven M. Shugan Vol. 7 Number 2, Spring 1988 202-210
Marketing Science, Volume 7, Number 3, Summer 1988
Title Authors Volume, Issue Pages
SH.A.R.P.: Shelf Allocation for Retailers' Profit Alain Bultez and Philippe Naert Vol. 7 Number 3, Summer 1988 211-231
A Flexible Class of Discrete Choice Models S.R. Dalal and R.W. Klein Vol. 7 Number 3, Summer 1988 232-251
Recovering Measures of Advertising Carryover from Aggregate Data: The Role of the Firm's Decision Behavior Gary J. Russell Vol. 7 Number 3, Summer 1988 252-270
Conjoint Analysis Reliability: Empirical Findings David Reibstein, John E.G. Bateson and William Boulding Vol. 7 Number 3, Summer 1988 271-286
A Model for Customer Complaint Management Claes Fornell and Birger Wernerfelt Vol. 7 Number 3, Summer 1988 287-298
Note: Consumer Store Choice and Choice Set Definition A. Stewart Fotheringham Vol. 7 Number 3, Summer 1988 299-310
Microcomputers in Marketing: Review of Industrat Steven M. Shugan Vol. 7 Number 3, Summer 1988 311-314
Marketing Science, Volume 7, Number 4, Fall 1988
Title Authors Volume, Issue Pages
Optimal Pricing Strategies for New Products in Dynamic Oligopolies Engelbert Dockner and Steffen Jorgensen Vol. 7 Number 4, Fall 1988 315-334
Strategic Decentralization in Channels K. Sridhar Moorthy Vol. 7 Number 4, Fall 1988 335-355
Dynamic Advertising Strategies of Competing Durable Good Producers Dan Horsky and Karl Mate Vol. 7 Number 4, Fall 1988 356-367
Marketing Mix Reactions to Entry William T. Robinson Vol. 7 Number 4, Fall 1988 368-385
Commentaries John B. Frey, Steven P. Gaskin and Sunil Mahrotra Vol. 7 Number 4, Fall 1988 386-390
Reply William T. Robinson Vol. 7 Number 4, Fall 1988 391-392
Modeling Asymmetric Competition Gregory S. Carpenter, Lee G. Cooper, Dominique M. Hanssens and David F. Midgley Vol. 7 Number 4, Fall 1988 393
Marketing Science, Volume 8, Number 1, Winter 1989
Title Authors Volume, Issue Pages
Optimal Entry Timing for a Product Line Extension Lynn O. Wilson and John A. Norton Vol. 8 Number 1, Winter 1989 1-17
The Formation of Key Marketing Variable Expectations and Their Impact on Firm Performance: Some Experimental Evidence Rashi Glazer, Joel H. Steckel and Russel S. Winer Vol. 8 Number 1, Winter 1989 18-34
Durable Goods and Product Obsolescence Daniel A. Levinthal and Devavrat Purohit Vol. 8 Number 1, Winter 1989 35-56
Applications: Advertising Experiments at the Campbell Soup Company Joseph O. Eastlack, Jr. and Ambar G. Rao Vol. 8 Number 1, Winter 1989 57-71
Commentaries Joe Dodson Malcolm A. McNiven Vol. 8 Number 1, Winter 1989 72-75
Reply Joseph O. Eastlack, Jr. and Ambar G. Rao Vol. 8 Number 1, Winter 1989 76-77
Note: The Factor Structure of Multidimensional Response to Marketing Stimuli: A Comparison of Two Approaches V. Srinivason, P. Vanden Abeele and I. Butaye Vol. 8 Number 1, Winter 1989 78-88
Note: A Brand Switching Model with Implications for Marketing Strategies Richard A. Colombo and Donald G. Morrison Vol. 8 Number 1, Winter 1989 89-99
Note: Relaxing the Loyalty Condition in the Colombo/Morrison Model Robert F. Bordley Vol. 8 Number 1, Winter 1989 100-103
Commentary Jerome D. Greene Vol. 8 Number 1, Winter 1989 104-105
Reply Richard A. Colombo and Donald G. Morrison Vol. 8 Number 1, Winter 1989 106
Marketing Science, Volume 8, Number 2, Spring 1989
Title Authors Volume, Issue Pages
The Relationship Between Distribution and Market Share Paul Farris, James Olver and Cornelis de Kluyver Vol. 8 Number 2, Spring 1989 107-127
Commentaries Donald A. Hughes, Michael W. Kruger, John Dennerlein and Anthony Power Vol. 8 Number 2, Spring 1989 128-130
Reply Paul Farris, James Olver and Cornelis de Kluyver Vol. 8 Number 2, Spring 1989 131-132
Elimination-by-Cutoffs Ajay K. Manrai and Prabhakant Sinha Vol. 8 Number 2, Spring 1989 133-152
The Relationship Between Market Characterisitics and Promotional Price Elasticities Ruth N. Bolton Vol. 8 Number 2, Spring 1989 153-169
Applications: Evaluating Alternative Retail Repositioning Strategies Marcel Corstjens and Peter Doyle Vol. 8 Number 2, Spring 1989 170-180
Note: Extending the Rotterdam Model to Test Hierarchical Market Structures Naufel J. Vilcassim Vol. 8 Number 2, Spring 1989 181-190
Note: Estimating Geographic Customer Densities Using Kernel Density Estimation Naveen Donthu and Roland T. Rust Vol. 8 Number 2, Spring 1989 191-204
Marketing Science, Volume 8, Number 3, Summer 1989
Title Authors Volume, Issue Pages
The Metric Quality of Ordered Categorical Data V. Strinivason and Amiya K. Basu Vol. 8 Number 3, Summer 1989 205-230
Modeling Multinational Duffusion Patterns: An Efficient Methodology Hubert Gatignon, Jehoshua Eliashberg and Thomas S. Robertson Vol. 8 Number 3, Summer 1989 231-247
Reservations: Customer Insurance in the Marketing of Capacity I.P.L. Png Vol. 8 Number 3, Summer 1989 248-264
A Unified Approach to Identifying, Estimating and Testing Demand Structures with Aggregate Scanner Data Greg M. Allenby Vol. 8 Number 3, Summer 1989 265-280
Taste Tests: Changing the Rules to Improve the Game Moshe Givon Vol. 8 Number 3, Summer 1989 281-290
Marketing Science, Volume 8, Number 4, Fall 1989
Title Authors Volume, Issue Pages
Price-Induced Patterns of Competition Robert C. Blattberg and Kenneth J. Wisniewski Vol. 8 Number 4, Fall 1989 291-309
Determinants of Continuity in Conventional Industrial Channel Dyads Erin Anderson and Barton Weitz Vol. 8 Number 4, Fall 1989 310-323
Salesforce Compensation: Theory and Managerial Implications Anne T. Coughlan and Subrata K. Sen Vol. 8 Number 4, Fall 1989 324-342
Incorporating Consumer Price Expectations in Diffusion Models Chakravarthi Narasimhan Vol. 8 Number 4, Fall 1989 343-357
Optimal Advertising Strategies Maurice W. Sasieni Vol. 8 Number 4, Fall 1989 358-370
Note: Conjoint Reliability Measures Dick R. Wittink, David J. Reibstein, William Boulding, John E.G. Bateson and John W. Walsh Vol. 8 Number 4, Fall 1989 371-374
Note: An Economic Rationale for Door Prizes Allan Richard Young Vol. 8 Number 4, Fall 1989 375
Marketing Science, Volume 9, Number 1, Winter 1990
Title Authors Volume, Issue Pages
Perceptual Mapping Using Ordered Logit Analysis Hotaka Katahira Vol. 9 Number 1, Winter 1990 1-17
The Optimality of Consumer Stockpiling Strategies Robert J. Meyer and Joao Assuncao Vol. 9 Number 1, Winter 1990 18-41
New Models from Old: Forecasting Product Adoption by Hierarchical Bayes Procedures Peter J. Lenk and Ambar G. Rao Vol. 9 Number 1, Winter 1990 42-53
Commentary: "On Bayesian Estimation of Model Parameters" Wilfried R. Vanhonacker Vol. 9 Number 1, Winter 1990 54-55
Reply Peter J. Lenk and Ambar G. Rao Vol. 9 Number 1, Winter 1990 56-57
New Product Entries and Product Class Demand Charlotte H. Mason Vol. 9 Number 1, Winter 1990 58-73
Unobservable Effects and Business Performance Robert Jacobson Vol. 9 Number 1, Winter 1990 74-85
Commentary on "Unobservable Effects and Business Performance" Robert D. Buzzell Vol. 9 Number 1, Winter 1990 86-87
Unobservable Effects and Business Performance: Do Fixed Effects Matter? William Boulding Vol. 9 Number 1, Winter 1990 88-91
Reply: Unobservable Effects and Business Performance: Reply to the Comments of Boulding and Buzzell Robert Jacobson Vol. 9 Number 1, Winter 1990 92-96
Marketing Science, Volume 9, Number 2, Spring 1990
Title Authors Volume, Issue Pages
Multiproduct Advertising Budgeting Peter Doyle and John Saunders Vol. 9 Number 2, Spring 1990 97-113
Can Bait and Switch Benefit Consumers? Eitan Gerstner and James D. Hess Vol. 9 Number 2, Spring 1990 114-124
A Market Response Model for Coupon Promotions Scott A. Neslin Vol. 9 Number 2, Spring 1990 125-145
Demand Complementarities, Household Production, and Retail Assortments Roger Betancourt and David Gautschi Vol. 9 Number 2, Spring 1990 146-161
Assessing Purchase Timing Models: Whether or Not is Preferable to When Rita D. Wheat and Donald G. Morrison Vol. 9 Number 2, Spring 1990 162-170
Untangling the Effects of Purchase Reinforcement and Advertising Carryover Moshe Givon and Dan Horsky Vol. 9 Number 2, Spring 1990 171-188
Marketing Science, Volume 9, Number 3, Summer 1990
Title Authors Volume, Issue Pages
The Economics of Product Variety: A Survey Kelvin Lancaster Vol. 9 Number 3, Summer 1990 189-206
Commentary :Marketing Applications of the Economics of Product Variety Brian T. Ratchford Vol. 9 Number 3, Summer 1990 207-211
A Knowledge-Based System for Advertising Design Raymond R. Burke, Arvind Rangaswamy, Jerry Wind and Jehoshua Eliashberg Vol. 9 Number 3, Summer 1990 212-229
Designing Products and Services for Consumer Welfare: Theoretical and Empirical Issues Sunil Gupta and Rajeev Kohli Vol. 9 Number 3, Summer 1990 230-246
Price Promotions: Limiting Competitive Encroachment Rajiv Lal Vol. 9 Number 3, Summer 1990 247-262
Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior Kapil Bawa Vol. 9 Number 3, Summer 1990 263-278
Marketing Science, Volume 9, Number 4, Fall 1990
Title Authors Volume, Issue Pages
An Integrated Model-Based Approach for Sales Force Structuring Arvind Rangaswamy, Prabhakant Sinha and Andris Zoltners Vol. 9 Number 4, Fall 1990 279-298
Improving Channel Coordination through Franchising Rajiv Lal Vol. 9 Number 4, Fall 1990 299-318
Compensating Heterogeneous Salesforces: Some Explicit Solutions Ram C. Rao Vol. 9 Number 4, Fall 1990 319-341
A Diffusion Model Incorporating Product Benefits, Price, Income and Information Dan Horsky Vol. 9 Number 4, Fall 1990 342
Marketing Science, Volume 10, Number 1, Winter 1991
Title Authors Volume, Issue Pages
Investigating Household Purchase Timing Decisions: A Conditional Hazard Function Approach Dipak C. Jain and Naufel J. Vilcassim Vol. 10 Number 1, Winter 1991 1-23
A Two-State Model of Purchase Incidence and Brand Choice Randolph E. Bucklin and James M. Lattin Vol. 10 Number 1, Winter 1991 24-39
On Auctions with Withdrawable Winning Bids Michael H. Rothkopf Vol. 10 Number 1, Winter 1991 40-57
Modeling and Testing Structured Markets: A Nested Logit Approach P.K. Kannan and Gordon P. Wright Vol. 10 Number 1, Winter 1991 58-82
Innovation Diffusion in the Presence of Supply Restrictions Dipak Jain, Vijay Mahajan and Eitan Muller   Vol. 10 Number 1, Winter 1991 83-90
Marketing Science, Volume 10, Number 2, Spring 1991
Title Authors Volume, Issue Pages
A Taxonomy of Consumer Purchase Strategies in a Promotion Intensive Environment Imran Currim and Linda G. Schneider Vol. 10 Number 2, Spring 1991 91-110
Evaluating the Impact of Advertising Media Plans: A Model of Sonsumer Purchase Dynamics Using Single-Source Data James H. Pedrick and Fred S. Zufryden Vol. 10 Number 2, Spring 1991 111-130
Pricing and Promotions in Asymmetric Duopolies Ram C. Rao Vol. 10 Number 2, Spring 1991 131-144
Identifying Most Influential Observations in Factor Analysis Sangit Chatterjee, Linda Jamieson and Frederick Wiseman Vol. 10 Number 2, Spring 1991 145-160
Market Incumbency and Technological Inertia Pankaj Ghemawat Vol. 10 Number 2, Spring 1991 161-171
An Empirical Analysis of the Relationship Between Brand Loyalty and Consumer Price Elasticity Lakshman Krishnamurthi and S.P. Raj Vol. 10 Number 2, Spring 1991 172-184
Marketing Science, Volume 10, Number 3, Summer 1991
Title Authors Volume, Issue Pages
Quality Perceptions and Asymmetric Switching Between Brands Greg M. Allenby and Peter E. Rossi Vol. 10 Number 3, Summer 1991 185-204
Cognitive Geometry: An Analysis of Structure Underlying Representations of Similarity Rashi Glazer and Kent Nakamoto Vol. 10 Number 3, Summer 1991 205-228
Brand Loyalty and Market Equilibrium Birger Wernerfelt Vol. 10 Number 3, Summer 1991 229-245
Multiple Source Procurement Competitions Sudhindra Seshadri, Kalyan Chatterjee and Gary L. Lilien Vol. 10 Number 3, Summer 1991 246-263
Estimating Heterogeneity in Consumers' Purchase Rates Sunil Gupta and Donald G. Morrison Vol. 10 Number 3, Summer 1991 264-269
Erratum to: Product and Price Competition in a Duopoly K. Sridhar Moorthy Vol. 10 Number 3, Summer 1991 270
Marketing Science, Volume 10, Number 4, Fall 1991
Title Authors Volume, Issue Pages
Price Competition in a Channel Structure with a Common Retailer S. Chan Choi Vol. 10 Number 4, Fall 1991 271-296
A Simultaneous Approach to the Whether, What and How Much to Buy Questions Jeongwen Chiang Vol. 10 Number 4, Fall 1991 297-315
Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior Barbara E. Kahn and Jagmohan S. Raju Vol. 10 Number 4, Fall 1991 316-337
On "Testing Competitive Market Structures" P.K. Kannan and Gordon P. Wright Vol. 10 Number 4, Fall 1991 338-347
The BB/NBD + 1 Model Applied to Rotation Policy Kyeho Yun, Bruce Buchanan and Ambar G. Rao Vol. 10 Number 4, Fall 1991 348
Marketing Science, Volume 11, Number 1, Winter 1992
Title Authors Volume, Issue Pages
A New Multidimensional Scaling Methodology for the Analysis of Asymmetric Proximity Data in Marketing Research Wayne S. DeSarbo and Ajay K. Manrai Vol. 11 Number 1, Winter 1992 1-20
Brand Loyalty and Marketing Strategy: An Application to Home Appliances Barry L. Bayus Vol. 11 Number 1, Winter 1992 21-38
A Choice-Based Approach to the Diffusion of a Service: Forecasting Fax Penetration by Market Segments S. Weerahanda and S.R Dalal Vol. 11 Number 1, Winter 1992 39-53
A Minimum Discrimination Information Estimation of Multiattribute Market Share Models Dennis H. Gensch and Ehsan S. Soofi Vol. 11 Number 1, Winter 1992 54-63
Assessing the Bias of Preference, Detection, and Identification Measures of Discrimination Ability in Product Design Bruce Buchanan and Pamela W. Henderson Vol. 11 Number 1, Winter 1992 64-75
Structural Analysis of Models with composite Dependent Variables Paul W. Farris, Mark E. Parry and Kusum L. Ailawadi Vol. 11 Number 1, Winter 1992 76-94
Recall, Recognition and the Measurement of Memory for Print Advertisements: A Reassessment Adam Finn Vol. 11 Number 1, Winter 1992 95-100
Cumulative Index: Volumes 1-10 1982-1991 Vol. 11 Number 1, Winter 1992 101-116
Marketing Science, Volume 11, Number 2, Spring 1992
Title Authors Volume, Issue Pages
An Application of a Product Positioning Model to Pharaceutical Products Paul E. Green and Abba M. Krieger Vol. 11, Number 2, Spring 1992 117-132
New Brand Positioning and Pricing in an Oligopolistic Market Dan Horsky and Paul Nelson Vol. 11, Number 2, Spring 1992 133-153
Exploring the Relationship Between the Markets for New and Used Durable Goods: The Case of Automobiles Devavrat Purohit Vol. 11, Number 2, Spring 1992 154-167
A Dynamic Model of Channel Member Strategies for Marketing Expenditures Pradeep K. Chintagunta and Dipak Jain Vol. 11, Number 2, Spring 1992 168-188
A Probit Model of Choice Dynamics Purushottam Papatla and Laksham Krishnamurthi Vol. 11, Number 2, Spring 1992 189-206
Marketing Science, Volume 11, Number 3, Summer 1992
Title Authors Volume, Issue Pages
The Effect of Price Promotions on Variability in Product Category Sales Jagmohan S. Raju Vol. 11, Number 3, Summer 1992 207-220
Pulsing Policies for Aggregate Advertising Models Fred M. Feinberg Vol. 11, Number 3, Summer 1992 221-234
Dynamic Effects of the Order of Entry on Market Share, Trial Penetration, and Repeat Purchases for Frequently Purchased Consumer Goods Gurumurthy Kalyanaram and Glen L. Urban Vol. 11, Number 3, Summer 1992 235-250
The Dynamic Pricing of Next Generation Consumer Durables Barry L. Bayus Vol. 11, Number 3, Summer 1992 251-265
The Normative Impact of Consumer Price Expectations for Multiple Brands on Consumer Purchase Behavior Aradhna Krishna H="20%" VALIGN="TOP" HEIGHT=51> Vol. 11, Number 3, Summer 1992 266-286
Incorporating Reference Price Effects into a Theory of Consumer Choice Daniel S. Putler Vol. 11, Number 3, Summer 1992 287-309
An Aggregate Advertising Pulsing Model with Wearout Effects Hani I. Mesak Vol. 11, Number 3, Summer 1992 HEIGHT=34> 310-326
Marketing Science, Volume 11, Number 4, Fall 1992
Title Authors Volume, Issue Pages
Demand Signaling and Screening in Channels of Distribution Wujin Chu Vol. 11 Number 4, Fall 1992 327-347
An Equilibrium Analysis of Defensive Response to Entry Using a Coupled Response Function Model Thomas S. Gruca, K. Ravi Kumar and D. Sudharshan Vol. 11 Number 4, Fall 1992 348-358
Price Sensitivity and Television Advertising Exposures: Some Empirical Findings Vinay Kanetkar, Charles B. Weinberg and Doyle L. Weiss Vol. 11 Number 4, Fall 1992 359-371
Estimating Nonlinear Parameters in the Multinomial Logit Model Peter S. Fader, James M. Lattin and John D.C. Little Vol. 11 Number 4, Fall 1992 372-385
Estimating a Multinomial Probit Model of Brand Choice Using the Method of Simulated Moments Pradeep K. Chintagunta Vol. 11 Number 4, Fall 1992 386
Marketing Science, Volume 12, Number 1, Winter 1993
Title Authors Volume, Issue Pages
The Voice of the Customer Abbie Griffin and John R. Hauser Vol. 12 Number 1, Winter 1993 1-27
The Measurement and Determinants of Brand Equity: A Financial Approach Carol J. Simon and Mary W. Sullivan Vol. 12 Number 1, Winter 1993 28-52
Scale and Scope Effects on Advertising Agency Costs Alvin J. Silk and Ernst R. Berndt Vol. 12 Number 1, Winter 1993 73-87
Predicting Advertising Pulsing Policies in an Oligopoly: A Model and Empirical Test J. Miguel Villas-Boas Vol. 12 Number 1, Winter 1993 88-102
An Empirical Pooling Approach for Estimating Marketing Mix Elasticities with PIMS Data Venkatram Ramaswamy, Wayne S. DeSarbo, David J. Reibstein and William T. Robinson Vol. 12 Number 1, Winter 1993 103-124
Marketing Science, Volume 12, Number 2, Spring 1993
Title Authors Volume, Issue Pages
The Antecedents and Consequences of Customer Satisfaction for Firms Eugene W. Anderson and Mary W. Sullivan Vol. 12 Number 2, Spring 1993 125-143
A Look on the Cost Side: Market Share and the Competitive Environment William Boulding and Richard Staelin Vol. 12 Number 2, Spring 1993 144-166
Truth in Concentration in the Land of (80/20) Laws David C. Schmittlein, Lee G. Cooper and Donald G. Morrison Vol. 12 Number 2, Spring 1993 167-183
Investigating Purchase Incidence, Brand Choice and Purchase Quantity Decisions of Households Pradeep K. Chintagunta Vol. 12 Number 2, Spring 1993 184-208
Composite Dependent Variables and the Market Share Effect Robert Jacobson and David A. Aaker Vol. 12 Number 2, Spring 1993 209-212
Marketing Science, Volume 12, Number 3, Summer 1993
Title Authors Volume, Issue Pages
Modeling Multiple Sources of Hetergeneity in Multinomial Logit Models: Methodological and Mangerial Issues Futsun Gonul and Kannan Srivivasan Vol. 12 Number 3, Summer 1993 213-229
Warranty Policy and Extended Service Contracts: Theory and an Application to Automobiles V. Padmanabhan and Ram C. Rao Vol. 12 Number 3, Summer 1993 230-247
An Implemented System for Improving Promotion Productivity Using Store Scanner Data Magid M. Abraham and Leonard M. Lodish Vol. 12 Number 3, Summer 1993 248-269
Testing Predicted Choice Against Observations in Probabilistic Discrete-choice Models Joel L. Horowitz and Jordan J. Louviere Vol. 12 Number 3, Summer 1993 270-279
Pretesting Questionnaires: Content Analyses of Respondents' Concurrent Verbal Protocols Ruth N. Bolton Vol. 12 Number 3, Summer 1993 280-303
Accounting For Heterogeneity and Nonstationarity in a Cross-sectional Model of Consumer Purchase Behavior Peter S. Fader and James M. Lattin Vol. 12 Number 3, Summer 1993 304-317
Using Laboratory Experimental Auctions in Marketing Research: A Case Study of New Packaging for Fresh Beef Elizabeth Hoffman, Dale J. Menkhaus, Dipankar Chakravarti, Ray A. Field and Glen D. Whipple Vol. 12 Number 3, Summer 1993 318-338
Marketing Science, Volume 12, Number 4, Fall 1993
Title Authors Volume, Issue Pages
A Retailer Promotion Policy Model Considering Promotion Signal Sensitivity J. Jeffrey Inman and Leigh McAlister Vol. 12 Number 4, Fall 1993 339-356
The Effect of Local Consideration Sets on Global Choice Between Lower Price and Higher Quality Itamar Simonson, Stephen Nowlis, and Katherine Lemon Vol. 12 Number 4, Fall 1993 357-377
Modeling Loss Aversion and Reference Dependence Effects on Brand Choice Bruce G.S. Hardie, Eric J. Johnson, and Peter S. Fader Vol. 12 Number 4, Fall 1993 378-394
Analyzing Duration Times in Marketing: Evidence for the Effectiveness of Hazard Rate Models Kristiaan Helson and David C. Schmittlein Vol. 12 Number 4, Fall 1993 395-414
Cross-validating Regression Models in Marketing Research Joel H. Steckel and Wilfried R. Vanhonacker Vol. 12 Number 4, Fall 1993 415
Marketing Science, Volume 13, Number 1, Winter 1994
Title Authors Volume, Issue Pages
Marketing Science Editor's Update John R. Hauser Vol. 13 Number 1, Winter 1994 1-2
Gaining More by Stocking Less: A Competitive Analysis of Product Availability Subramanian Balachander and Peter H. Farquhar Vol. 13 Number 1, Winter 1994 3-22
Experimental Evidence on the Negative Effect of Product Features and Sales Promotions on Brand Choice Itamar Simonson, Ziv Carmon, and Suzanne O'Curry Vol. 13 Number 1, Winter 1994 23-40
Customer Base Analysis: An Industrial Purchase Process Application David C. Schmittlein and Robert A. Peterson Vol. 13 Number 1, Winter 1994 41-67
On the Function of Sales Assistance Birger Wernerfelt Vol. 13 Number 1, Winter 1994 68-82
The Governance of Exclusive Territories When Dealers Can Bootleg Shantanu Dutta, Mark Bergen, and George John Vol. 13 Number 1, Winter 1994 83-99
Durable-Goods Monopolists, Rational Consumers, and Improving Products Anirudh Dhebar Vol. 13 Number 1, Winter 1994 100-120
Marketing Science, Volume 13, Number 2, Spring 1994
Title Authors Volume, Issue Pages
Structuring a Multiproduct Sales Quota-Bonus Plan for a Heterogeneous Sales Force: A Practical Model-based Approach Murali K. Mantrala, Prabhakant Sinha, and Andris A. Zoltners Vol. 13 Number 2, Spring 1994 121-144
The Effect of Package Coupons on Brand Choice Jagmohan S. Raju, Sanjay K. Dhar, and Donald G. Morrison Vol. 13 Number 2, Spring 1994 145-164
Competition to Retain Customers A.M. McGahan and Pankaj Ghemawat Vol. 13 Number 2, Spring 1994 165-176
Signaling Quality by Selling Through a Reputable Retailer: An Example of Renting The Reputation of Another Agent Wujin Chu and Woosik Chu Vol. 13 Number 2, Spring 1994 177-189
Sleeping with the Enemy: Should Competitors Share the Same Advertising Agency? J. Miquel Villas-Boas Vol. 13 Number 2, Spring 1994 190-202
Marketing Science, Volume 13, Number 3, Summer 1994
Title Authors Volume, Issue Pages
Why the Bass Model Fits Without Decision Variables Frank M. Bass, Trichy V. Krishman, and Dipak C. Jain Vol. 13 Number 3, Summer 1994 203-223
Analysis of New Product Diffusion Using a Four-segment Trial-repeat Model Minhi Hahn, Sehoon Park, Laksham Krishnamurthi, and Andris A. Zoltners Vol. 13 Number 3, Summer 1994 224-247
Competitive Positioning in Markets with Nonuniform Preferences Asim Ansari, Nicholas Economides, and Avijit Ghosh Vol. 13 Number 3, Summer 1994 248-273
A Model of Stochastic Variety-seeking Minakshi Trivedi, Frank M. Bass, and Ram C. Rao Vol. 13 Number 3, Summer 1994 274-297
Selling Formats for Search Goods Birger Wernerfelt Vol. 13 Number 3, Summer 1994 298-309
Nonlinear Pricing to Produce Information David J. Braden and Shmuel S. Oren Vol. 13 Number 3, Summer 1994 310-326
Marketing Science, Volume 13, Number 4, Fall 1994
Title Authors Volume, Issue Pages
Customer Satisfaction Incentives John R. Hauser, Duncan I. Simester, and Birger Wernerfelt Vol. 13 Number 4, Fall 1994 327-350
The Impact of Dealing Patterns on Purchase Behavior Aradhna Krishna Vol. 13 Number 4, Fall 1994 351-373
The Effects of Television Advertising on Local Telephone Usage: Exploratory Data Analysis and Response Modeling Martin A. Koschat and Darius J. Sabavala Vol. 13 Number 4, Fall 1994 374-391
What Should You Do When Your Competitors Send in the Clones? Devavrat Purohit Vol. 13 Number 4, Fall 1994 392-411
Adoption, Transfers, and Incentives in a Franchise Network with Positive Externalities Barrie R. Nault and Albert S. Dexter Vol. 13 Number 4, Fall 1994 412
Marketing Science, Volume 14, Number 1, Winter 1995
Title Authors Volume, Issue Pages
The Persistence of Marketing Effects on Sales Marnik G. Dekimpe and Dominique M. Hanssens Vol. 14 Number 1, Winter 1995 1-21
The Three-stage Model of Industrial Trade Show Performance Srinath Gopalakrishna and Gary L. Lilien Vol. 14 Number 1, Winter 1995 22-42
Pull Promotions and Channel Coordination Eitan Gerstner and James D. Hess Vol. 14 Number 1, Winter 1995 43-60
A High-tech Product Market Share Model with Customer Expectations Eileen Bridges, Chi Kin (Bennett) Yim, and Richard A. Briesch Vol. 14 Number 1, Winter 1995 61-81
The Impact of Reference Price Effects on the Profitability of Price Promotions Eric A. Greenleaf Vol. 14 Number 1, Winter 1995 82-104
Competing Coupon Promotions and Category Sales Jeongwen Chiang Vol. 14 Number 1, Winter 1995 105-122
Marketing Science, Volume 14, Number 2, Spring 1995
Title Authors Volume, Issue Pages
The Forecaster's Dilemma Chaim M. Ehrman and Steven M. Shugan Vol. 14 Number 2, Spring 1995 123-147
Flexibility in Consumer Purchasing for Uncertain Future Tastes John W. Walsh Vol. 14 Number 2, Spring 1995 148-165
Signaling Price Image Using Advertised Prices Duncan Simester Vol. 14 Number 2, Spring 1995 166-188
Has Power Shifted in the Grocery Channel? Paul R. Messinger and Chakravarthi Narasimhan Vol. 14 Number 2, Spring 1995 189-223
Product and Price Competition in a Two-dimensional Vertial Differentiation Model Mark B. Vandenbosch and Charles B. Weinberg Vol. 14 Number 2, Spring 1995 224-249
A Relatively Unbiased Measure of Discrimination Ability in Product Design: An Addendum to Buchanan and Henderson (1992) Pamela W. Henderson and Bruce Buchanan Vol. 14 Number 2, Spring 1995 250-252
Marketing Science, Volume 14, Number 3, Summer 1995
Title Authors Volume, Issue Pages
Attribute Importance Wights Modification in Assessing a Brand's Competitive Potential Paul E. Green and Abba M. Krieger Vol. 14 Number 3, Summer 1995 253-270
Tackling the Retailer Decision Maze: Which Brands to Discount, How Much, When and Why? Gerard J. Tellis and Fred S. Zufryder Vol. 14 Number 3, Summer 1995 271-299
A Nonparametric Density Estimation Method for Brand Choice Using Scanner Data Makoto Abe Vol. 14 Number 3, Summer 1995 300-325
The Spatial Representation of Heterogeneous Consideration Sets Wayne S. DeSarbo and Kamel Jedidi Vol. 14 Number 3, Summer 1995 326-342
Introduction to the Special Issue: Empirical Generalizations in Marketing Frank M. Bass and Jerry Wind Vol. 14 Number 3, Summer 1995 G1-G5
Perspective: Empirical Generalizations and Marketing Science: A Personal View Frank M. Bass Vol. 14 Number 3, Summer 1995 G6-G19
Empirical Generalisations, Theory, and Method A.S.C. Ehrenberg Vol. 14 Number 3, Summer 1995 G20-G28
Good Empirical Generalizations Patrick Barwise Vol. 14 Number 3, Summer 1995 G29-G35
Methods: Empirical Marketing Generalization Using Meta-Analysis John U. Farley, Donald R. Lehmann, and Alan Sawyer Vol. 14 Number 3, Summer 1995 G36-G46
Searching for Generalizations in Business Marketing Negotiations Jehoshua Eliashberg, Gary L. Lilien, and Nam Kim Vol. 14 Number 3, Summer 1995 G47
Marketing Science, Volume 14, Number 4, Fall 1995
Title Authors Volume, Issue Pages
Channel Coordination Mechanisms for Customer Satisfaction Wujin Chu and Preyas S. Desai Vol. 14 Number 4, Fall 1995 343-359
Channel Coordination When Retailers Compete Charles A. Ingene and Mark E. Parry Vol. 14 Number 4, Fall 1995 360-377
Optimal Selection for Direct Mail Jan Reolf Bult and Tom Wansbeek Vol. 14 Number 4, Fall 1995 378-394
Competitive Coupon Targeting Greg Shaffer and Z. John Zhang Vol. 14 Number 4, Fall 1995 395-416
Why Do We Observe Minimal Warranties? Nancy A. Lutz and V. Padmanabhan Vol. 14 Number 4, Fall 1995 417-441
Signaling Quality with a Money-Back Guarantee: The Role of Transaction Costs Sridhar Moorthy and Kannan Srinivasan Vol. 14 Number 4, Fall 1995 442
Marketing Science, Volume 15, Number 1, Winter 1996
Title Authors Volume, Issue Pages
Decision-making Under Uncertainty: Capturing Dynamic Brand Choice Processes in Turbulent Consumer Goods Markets Tulin Erdem and Michael P. Keane Vol. 15 Number 1, Winter 1996 1-20
A Theory of Forward Buying, Merchandising, and Trade Deals Rajiv Lal, John D.C. Little, and Miguel Villas-Boas Vol. 15 Number 1, Winter 1996 21-37
A Segment-level Model of Category Volume and Brand Choice William R. Dillon and Sunil Gupta Vol. 15 Number 1, Winter 1996 38-59
Asymmetric Reference Price Effects and Dynamic Pricing Policies Praveen K. Kopalle, Ambar G. Rao, and Joao L. Assuncao Vol. 15 Number 1, Winter 1996 60-85
Effect of Brand Loyalty on Advertising and Trade Promotions: A Game Theoretic Analysis with Empirical Evidence Deepak Agrawal Vol. 15 Number 1, Winter 1996 86-108
Addendum to "Cross-validating Regression Models in Marketing Research" Joel H. Steckel and Wilfried R. Vanhonacker Vol. 15 Number 1, Winter 1996 109-112
Marketing Science, Volume 15, Number 2, Spring 1996
Title GHT=34> Authors Volume, Issue Pages
A Parsimonious Model for Forecasting Gross Box-Office Revenues of Motion Pictures Mohanbir S. Sawhney and Jehoshua Eliashberg Vol. 15 Number 2, Spring 1996 113-131
The Inverse Relationship Between Manufacturer and Retailer Margins: A Theory Rajiv Lal and Chakravarthi Narasimhan Vol. 15 Number 2, Spring 1996 132-151
Modeling Preference and Structural Heterogeneity in Consumer Choice Wagner A. Kamakura, Byung-Do Kim, and Jonathan Lee Vol. 15 Number 2, Spring 1996 152-172
Hierarchical Bayes Conjoint Analysis: Recovery of Partworth Heterogeneity from Reduced Experimental Designs Peter J. Lenk, Wayne S. DeSarbo, Paul E. Green, and Martin R. Young Vol. 15 Number 2, Spring 1996 173-191
The Effect of Package Coupons on Brand Choice: An Epilogue on Profits Sanjay K. Dhar, Donald G. Morrison, and Jagmohan S. Raju Vol. 15 Number 2, Spring 1996 192-206
Marketing Science, Volume 15, Number 3, Summer 1996
Title Authors Volume, Issue Pages
Pricing Decisions Under Demand Uncertainty: A Bayesian Mixture Model Approach Kirthi Kalyanam Vol. 15 Number 3, Summer 1996 207-221
Order of Entry as a Moderator of the Effect of the Marketing Mix on Market Share Douglas Bowman and Hubert Gatignon Vol. 15 Number 3, Summer 1996 222-242
A Multiplicative Fixed-effects Model of Consumer Choice Purushottam Papatla Vol. 15 Number 3, Summer 1996 243-261
Estimating the Impact of Consumer Expectations of Coupons on Purchase Behavior: A Dynamic Structural Model Fusun Gonul and Kannan Srinivasan Vol. 15 Number 3, Summer 1996 262-279
A Framework for Investigating Habits, "The Hand of the Past," and Heterogeneity in Dynamic Brand Choice Rishin Roy, Pradeep K. Chintagunta, and Sudeep Haldar Vol. 15 Number 3, Summer 1996 280-300
Marketing Science, Volume 15, Number 4, Fall 1996
Title Authors Volume, Issue Pages
Evaluation of Salesforce Size and Productivity Through Efficient Frontier Benchmarking Dan Horsky and Paul Nelson Vol. 15 Number 4, Fall 1996 301-320
The Value of Purchase History Data in Target Marketing Peter E. Rossi, Robert E. McCulloch, and Greg M. Allenby Vol. 15 Number 4, Fall 1996 321-340
Controllable Factors of New Product Success: A Cross-National Comparison Roger J. Calantone, Jeffrey B. Schmidt, and X. Michael Song Vol. 15 Number 4, Fall 1996 341-358
A Dynamic Analysis of Market Structure Based on Panel Data Tulin Erdem Vol. 15 Number 4, Fall 1996 359-378
Asymmetric Promotion Effects and Brand Positioning Bart J. Bronnenberg and Luc Wathieu Vol. 15 Number 4, Fall 1996 379
Marketing Science, Volume 16, Number 1, Winter 1997
Title Authors Volume, Issue Pages
A Model of Retail Formats Based on Consumers' Economizing on Shopping Time Paul R. Messinger and Chakravarthi Narasimhan Vol. 16 Number 1, Winter 1997 1-23
Marketing Information: A Competitive Analysis Miklos Sarvary and Philip M. Parker Vol. 16 Number 1, Winter 1997 24-38
Finite-Mixture Structural Equation Models for Response-Based Segmentation and Unobserved Heterogeneity Kamel Jedidi, Harsharanjeet S. Jagpal, and Wayne S. DeSarbo Vol. 16 Number 1, Winter 1997 39-59
Supermarket Competition: The Case of Every Day Low Pricing Rajiv Lal and Ram Rao Vol. 16 Number 1, Winter 1997 60-80
Manufacturer's Returns Policies and Retail Competition V. Padmanabhan and I.P.L. Png Vol. 16 Number 1, Winter 1997 81-96
Marketing Science, Volume 16, Number 2, Spring 1997
Title Authors Volume, Issue Pages
A Generalized Utility Model of Disappointment and Regret Effects on Post-Choice Valuation J. Jeffrey Inman, James S. Dwyer, and Jianmin Jia Vol. 16 Number 2, Spring 1997 97-111
Slotting Allowances and New Product Introductions Martin A. Lariviere and V. Padmanabhan Vol. 16 Number 2, Spring 1997 112-128
Customer Satisfaction , Productivity, and Profitability: Differences Between Goods and Services Eugene W. Anderson, Claes Fornell, and Roland T. Rust Vol. 16 Number 2, Spring 1997 129-145
Products with Branded Components: An Approach for Premium Pricing and Partner Selection R. Venkatesh and Vijay Mahajan Vol. 16 Number 2, Spring 1997 146-165
Incorporating Demographic Variables in Brand Choice Models: An Indivisible Alternatives Framework Kirthi Kalyanam and Daniel S. Putler Vol. 16 Number 2, Spring 1997 166-184
Marketing Science, Volume 16, Number 3, Summer 1997
Title Authors Volume, Issue Pages
Vertical Strategic Interaction: Implications for Channel Pricing Strategy Eunkyu Lee and Richard Staelin Vol. 16 Number 3, Summer 1997 185-207
Why Store Brand Penetration Varies by Retailer Sanjay K. Dhar and Stephen J. Hoch Vol. 16 Number 3, Summer 1997 208-227
Dual Distribution Channels: The Competition Between Rental Agencies and Dealers Devavrat Purohit Vol. 16 Number 3, Summer 1997 228-245
Side Payments in Marketing John R. Hauser, Duncan I. Simester, and Birger Wernerfelt Vol. 16 Number 3, Summer 1997 246-255
Will It Ever Fly? Modeling the Takeoff of Really New Consumer Durables Peter N. Golder and Gerard J. Tellis Vol. 16 Number 3, Summer 1997 256-270
Pioneers' Marketing Mix Reactions to Entry in Different Competitive Game Structures: Theoretical Analysis and Empirical Illustration Venkatesh Shankar Vol. 16 Number 3, Summer 1997 271-294
Marketing Science, Volume 16, Number 4, Fall 1997
Title Authors Volume, Issue Pages
The Impact of Waiting Time Guarantees on Customers' Waiting Experiences Pijush Kumar, Manohar U. Kalwani, Maqbool Dada Vol. 16 Number 4, Fall 1997 295-314
Creating Micro-Marketing Pricing Strategies Using Supermarket Scanner Data Alan L. Montgomery Vol. 16 Number 4, Fall 1997 315-337
Bias and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models Christophe Van den Bulte, Gary L. Lilien Vol. 16 Number 4, Fall 1997 338-353
Mixing Behavior in Cross-Country Diffusion William P. Putsis, Jr., Sridhar Balasubramanian, Edward H. Kaplan, Subrata K. Sen Vol. 16 Number 4, Fall 1997 354-369
A Comparative Analysis of Neural Networks and Statistical Methods for Predicting Consumer Choice Patricia M. West, Patrick L. Brockett, Linda L. Golden Vol. 16 Number 4, Fall 1997 370-391
MarketingScience, Vol 17, Number 1, 1998
Title Authors Volume, Issue Pages
The Red and the Black: Mental Accounting of Savings and Debt Drazen Prelec and George Loewenstein Vol. 17 Num. 1 1998 4-28
A Hierarchical Bayes Model of Primary and Secondary Demand Neeraj Arora, Greg M. Allenby, and James L. Ginter Vol. 17 Num. 1 1998 29-44
A Dynamic Model of Duration of the Customer's Relationship with a Continuous Service Provider: The Role of Satisfaction Ruth N. Bolton Vol. 17 Num. 1 1998 45-65
Shopping Behavior and Consumer Preference for Store Price Format: Why "Large Basket" Shoppers Prefer EDLP David R. Bell and James M. Lattin Vol. 17 Num. 1 1998 66-88
Erratum to "Basic and Systematic Change in the Parameter Estimates of Macro-Level Diffusion Models" by Van Den Bulte adn Lilien Van den Bulte and Lilien Vol. 17 Num. 1 1998 89
MarketingScience, Vol 17, Number 1, 1998
Title Authors Volume, Issue Pages
Similarities in Choice Behavior Across Product Catagories Andrew Ainslie and Peter E. Rossi Vol. 17 Num. 2 1998 91
Monitoring and Incentives in Sales Organizations: An Agency-Theoretic Perspective Kissan Joseph and Alex Thevaranjan Vol. 17 Num. 2 1998 107-123
To Zap or Not to Zap: A study of the Determinants of Channel Switching During Commercials S. Siddarth and Amitava Chattopadhyay Vol. 17 Num. 2 1998 124-138
The Role of Sale Signs Eric T. Anderson and Duncan I. Simester Vol. 17 Num. 2 1998 139-155
Product Line Design for a Distribution Channel J. Miguel Villas-Boas Vol. 17 Num. 2 1998 156-169
Direct Estimation of Batsell and Polking's Model Sang-June Park and Minhi Hahn Vol. 17 Num. 2 1998 170