JMR - JOURNAL OF MARKETING RESEARCH
(ISSN 0022-2437) is journal published quarterly
by the Publications Group of the American Marketing Association,
250 S.Wacker Dr., Suite 200, Chicago, IL 60606-5819.
Year
1980
1981
1982 1983
1984
1985
1986
1987
1988
1989
1990
1991
| Journal of Marketing Research, Vol XVII, Feb 1980 | |||
| Title | Authors | Volume, Issue | Pages |
| Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research | William D. Perreault, Jr. and Forrest W. Young | Vol. XVII, February 1990 | 1-13 |
| The Value of Information for Selected Appliances | Brian T. Ratchford | Vol. XVII, February 1990 | 14-25 |
| Predicting Purchase and Other Behaviours from General and Contextually Specific Intentions | Paul R. Warsaw | Vol. XVII, February 1990 | 26-34 |
| Industrial Buyers' Choice Strategies: A Protocol Analysis | Lowell E. Crow, Richard W. Olshavsky, and John O. Summers | Vol. XVII, February 1990 | 34-44 |
| Path Analysis of Buyer Behaviour Under Conditions of Crowding | Gilbert D. Harrel, Michael D.Hutt, and James C. Anderson | Vol. XVII, February 1990 | 45-51 |
| Reducing the Costs of TV Commercials by Use of Time Compressions | James MacLachlan and Michael H. Siegel | Vol. XVII, February 1990 | 52-57 |
| Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model | Moshe M. Givon | Vol. XVII, February 1990 | 58-62 |
| Predicting Response Speed in Mail Surveys | Stephen J. Huxley | Vol. XVII, February 1990 | 63-68 |
| Sample Composition Bias and Response Bias in a Mail Survey: A Comparison of Inducement Methods | Wesley H. Jones and James R. Lang | Vol. XVII, February 1990 | 69-76 |
| A Self-Perception Interpretation of the Effect of Monetary and Nonmonetary Incentives on Mail Survey Respondent Behavior | Robert A. Hansen | Vol. XVII, February 1990 | 77-83 |
| Discrimination Testing and Product Decisions | Howard R.Moskowitz, Barry Jacobs, and Neil Firtle | Vol. XVII, February 1990 | 84-90 |
| Possible Biases in Parameter Estimation with Store Audit Data | Robert Shoemaker and Lewis G. Pringle | Vol. XVII, February 1990 | 91-96 |
| The Application of Sequential Analysis in Market Research | E.J.Anderton, K. Gorton, and R. Tudor | Vol. XVII, February 1990 | 97-105 |
| Evaluation of Conjoint Analysis Results: A Comparison of Methods | Franklin Acito and Arun K. Jain | Vol. XVII, February 1990 | 106-112 |
| Comment on "A New Measure of Predictor Variable Importance in Multiple Regression" | Barbara Bund Jackson | Vol. XVII, February 1990 | 113-115 |
| Reply to "A Comment on a New Measure of Predictor Variable Importance in Multiple Regression" | Paul E. Green, J. Douglas Carroll, and Wayne S. DeSarbo | Vol. XVII, February 1990 | 116-118 |
| The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships Between Personality and Product Usage | Charles M.Schaninger, V. Parker Lessig, and Don B. Panton | Vol. XVII, February 1990 | 119-124 |
| A Reexamination of Group Influence on Member Brand Preference | Jeffrey D. Ford and Elwood A. Ellis | Vol. XVII, February 1990 | 125-132 |
| Journal of Marketing Research, XVII, May 1980 | |||
| Title | Authors | Volume, Issue | Pages |
| a New Model for Predicting Behavioral Intentions: An Alternative to Fishbein | Paul R. Warsaw | Vol. XVII, May 1980 | 153-172 |
| Television Commercial Wearout: An Information Processing View | Bobby J. Calder and Brian Sternthal | Vol. XVII, May 1980 | 173-186 |
| An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class | Stephen Goodwin and Michael Etgar | Vol. XVII, May 1980 | 187-202 |
| Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing | Leonard M. Lodish | Vol. XVII, May 1980 | 203-211 |
| The Lognormal Distribution of Buying Frequency Rates | Raymond J. Lawrence | Vol. XVII, May 1980 | 212-226 |
| Sample Size Requirements for Zero-Order Models | Manohar U. Kalwani and Donald G. Morrison | Vol. XVII, May 1980 | 221-227 |
| A Monte Carlo Comparison of Factor Analytic Methods | Franklin Acito and Ronald D. Anderson | Vol. XVII, May 1980 | 228-236 |
| On Using Response Latency to Measure Preference | David A. Aaker, Richard P. Bagozzi, James M. Carman, and James M. MacLachlan | Vol. XVII, May 1980 | 237-244 |
| Estimating Response Rates for Different Market Segments from Questionnaire Data | Walter Dolde, Richard Staelin, and Tsu Yao | Vol. XVII, May 1980 | 245-252 |
| On Implementing the Door-in-the-Face Compliance Technique in a Business Context | John C. Mowen and Robert B. Cialdini | Vol. XVII, May 1980 | 253-258 |
| a Major Price-Perceived Quality Study Reexamined | Peter C. Riesz | Vol. XVII, May 1980 | 259-262 |
| Comment on "A Major Price-Perceived Quality Study Reexamined" | J. Douglas McConnell | Vol. XVII, May 1980 | 263-264 |
| The Effect of Monetary Inducement on Mailed Questionnaire Response Quality | Stephen W.McDaniel and C.P. Rao | Vol. XVII, May 1980 | 265-276 |
| Journal of Marketing Research, XVII, August 1980 | |||
| Title | Authors | Volume, Issue | Pages |
| State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice | Peter Wright and Mary Ann Kriewall | Vol. XVII, August 1980 | 277-293 |
| The Effectiveness of Industrial Print Advertisements Across Product Categories | Dominique M. Hanssens and Barton A. Weitz | Vol. XVII, August 1980 | 294-306 |
| Models of Competitive Television Ratings | Dennis Gensch and Paul Shaman | Vol. XVII, August 1980 | 307-315 |
| Structure of Repeat Buying for New Packaged Goods | Manohar U. Kalwani and Alvin J. Silk | Vol. XVII, August 1980 | 316-322 |
| Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study | J. Morgan Jones and Fred S. Zufryden | Vol. XVII, August 1980 | 323-334 |
| A Regression Model for Market Segmentation Studies | Albert A. Wildt and John M. McCann | Vol. XVII, August 1980 | 335-340 |
| A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium | Richard W. Mizerski, Neil K. Allison, and Stephen Calvert | Vol. XVII, August 1980 | 341-348 |
| Contextual Influences on Consumer Price Responses: An Experimental Analysis | Eric N. Berkowitz and John R. Walton | Vol. XVII, August 1980 | 349-358 |
| Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations | Robert A. Hansen and Larry M. Robinson | Vol. XVII, August 1980 | 359-364 |
| A Reassessment of the Effects of Appeals on Response to Mail Surveys | Terry L. Childers, William M. Pride, and O. C. Ferrell | Vol. XVII, August 1980 | 365-370 |
| Testing Cumulative Advertising Effects: A Comment on Methodology | Doyle L. Weiss and Pierre M. Windal | Vol. XVII, August 1980 | 371-378 |
| Stochastic Preference Theory: Some Unresolved Questions | Joan Zielinski | Vol. XVII, August 1980 | 379-382 |
| reflections on "Stochastic Preference Theory: Some Unresolved Questions" | Frank M. Bass | Vol. XVII, August 1980 | 383-384 |
| Ehrenberg's Negative Binomial Model Applied to Grocery Store Trips | Gil A. Grisbie, Frisbie, Jr. | Vol. XVII, August 1980 | 385-390 |
| Measuring Correlation in Ordered Two-Way Contingency Tables | Ulf Olsson | Vol. XVII, August 1980 | 391-394 |
| Journal of Marketing Research, XVII, November 1980 | |||
| Title | Authors | Volume, Issue | Pages |
| The Optimal Number of Response Alternatives for a Scale: A Review | Eli P. Cox III | Vol. XVII, November 1980 | 407-422 |
| Improving the Quality of Shopping Center Sampling | Seymour Sudman | Vol. XVII, November 1980 | 423-431 |
| Policy-Related Experiments on Information Provision: A Normative Model and Explication | Michael J. Houston and Michael L. Rothschild | Vol. XVII, November 1980 | 432-449 |
| Validity of Information Display Boards: An Assessment Using Longitudinal Data | Ronald R. Lehmann and William L. Moore | Vol. XVII, November 1980 | 450-459 |
| A Cognitive Model of the Antecedent and Consequences of Satisfaction Decisions | Richard L. Oliver | Vol. XVII, November 1980 | 460-469 |
| Market Response, Competitive Behavior, and Time Series Analysis | Dominique M. Hanssens | Vol. XVII, November 1980 | 470-485 |
| A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior | Frank M. Bass and Thomas L. Pilon | Vol. XVII, November 1980 | 486-497 |
| More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting | Chris T. Allen, Charles D. Schewe, and Gosta Wijk | Vol. XVII, November 1980 | 498-502 |
| A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research | Willian D. Perreault, Jr. and Hiram C. Barksdale, Jr. | Vol. XVII, November 1980 | 503-515 |
| Levels of Aggregation in Conjoint Analysis: An Empirical Comparison | William L. Moore | Vol. XVII, November 1980 | 516-523 |
| Financial Terms of Sale and Control of Marketing Channel Conflict | Michael Levy and Dwight Grant | Vol. XVII, November 1980 | 524-530 |
| Measuring Personal Values: An Evaluation of Alternative Methods | Thomas J. Reynolds and James P. Jolly | Vol. XVII, November 1980 | 531-536 |
| Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household | Manohar U. Kalwani | Vol. XVII, November 1980 | 547-551 |
| Converging Conflicting Research Findings: The Oregon Bottle Bill Case | Michael D. Geurts and Gloria E. Wheeler | Vol. XVII, November 1980 | 552-557 |
| Estimation and Forecast Performance of a Multivariate Time Series Model of Sales | Mark Moriarty and Gerald Salamon | Vol. XVII, November 1980 | 558-564 |
| Journal of Marketing Research, XVIII, February 1981 | |||
| Title | Authors | Volume, Issue | Pages |
| A Model and Measurement Methodology for Predicting Individual Consumer Choice | Richard R. Batsell and Leonard M. Lodish | Vol. XVIII, Feb 1981 | 1-12 |
| Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments | Morris B. Holbrook | Vol. XVIII, Feb 1981 | 13-28 |
| Advertising and Public Policy: The Macroeconomic Effects of Advertising | Robert Jacobson and Franco M. Nicosia | Vol. XVIII, Feb 1981 | 29-38 |
| Evaluating Structural Equation Models with Unobservable Variables and Measurement Error | Claes Fornell and David F. Larcker | Vol. XVIII, Feb 1981 | 39-50 |
| The Application and Misapplication of Factor Analysis in Marketing Research | David W. Stewart | Vol. XVIII, Feb 1981 | 51-62 |
| Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values | William R. Dillon, Matthew Goldstein and Lucy Lement | Vol. XVIII, Feb 1981 | 63-72 |
| Using Information Processing Theory to Design Marketing Strategies | Alice M. Tybout, Bobby J. Calder, and Brian Sternthal | Vol. XVIII, Feb 1981 | 73-79 |
| Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights | Scott A. Neslin | Vol. XVIII, Feb 1981 | 80-86 |
| Mode Misspecification in Multiattribute Parameter Estimation | Frank J. Carmone and Paul E. Green | Vol. XVIII, Feb 1981 | 87-93 |
| Modeling and Forecasting Sales Data by Time Series Analysis | S.G. Kapoor, P. Madhok, and S.M. Wu | Vol. XVIII, Feb 1981 | 94-100 |
| Alternative Estimation Methods for Conjoint Analysis: A Monte Carlo Study | Dick R. Wttink and Philippe Cattin | Vol. XVIII, Feb 1981 | 101-106 |
| Analysis of Sales Call Effectiveness | Leonard Jon Parsons and Piet Vanden Abeele | Vol. XVIII, Feb 1981 | 107-113 |
| Internal Determinants of Export Marketing Behavior: An Empirical Investigation | S. Tamer Cavusgil and John R. Nevin | Vol. XVIII, Feb 1981 | 114-119 |
| The Design of Advertising Experiments Using Statistical Decision Theory: An Extension | James L. Ginter. Martha C. Cooper, Carl Obermiller, and Thomas J. Page, Jr. | Vol. XVIII, Feb 1981 | 120-123 |
| Journal of Marketing Research, XVIII, May 1981 | |||
| Title | Authors | Volume, Issue | Pages |
| Construct Validity: A Review of Basic Issues and Marketing Practices | J. Paul Peter | Vol. XVIII, May 1981 | 133-145 |
| On the Prediction Power of Market Share Attraction Models | Ph. Naert and M. Weverbergh | Vol. XVIII, May 1981 | 146-153 |
| Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence Of Multicollinearity | Subhash Sharma and William L. James | Vol. XVIII, May 1981 | 154-161 |
| Specification of Patronage Models for Retail Center Choice | David A. Gautschi | Vol. XVIII, May 1981 | 162-174 |
| The Interaction Between Comparative Advertising and Copy Claim Variation | William R. Swinyard | Vol. XVIII, May 1981 | 175-186 |
| Attentive Audience Delivery of TV Advertising Schedules | William O. Bearden, Robert S. Headen, Jay E. Klompmaker, and Jesse E. Teel | Vol. XVIII, May 1981 | 187-191 |
| Social Class Versus Income Revisited: An Empirical Investigation | Charles M. Schaninger | Vol. XVIII, May 1981 | 192-208 |
| An Empirical Test of Models of Salespersons' Job Expectancy and Instrumentality Perceptions | R. Kenneth Teas | Vol. XVIII, May 1981 | 209-226 |
| An Analysis of Energy Consumption Patterns by Stage of Family Life Cycle | David J. Fritzsche | Vol. XVIII, May 1981 | 227-232 |
| Dimensions of Consumer Information Seeking Behavior | Geoffrey C. Kiel and Roger A. Layton | Vol. XVIII, May 1981 | 233-239 |
| Using S-Shaped Curves to Predict Response Rates | Richard W. Hill | Vol. XVIII, May 1981 | 240-242 |
| Time Cue and Time Perception Effect on Response to Mail Surveys | Jacob Hornik | Vol. XVIII, May 1981 | 243-248 |
| Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales | Murphy A. Sewall | Vol. XVIII, May 1981 | 249-253 |
| Comment on "An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class" | Mark B. Traylor | Vol. XVIII, May 1981 | 254-255 |
| Journal of Marketing Research, XVIII, August 1981 | |||
| Title | Authors | Volume, Issue | Pages |
| Measures of Manifest Conflict in Distribution Channels | James R. Brown and Ralph L. Day | Vol. XVIII, August 1981 | 263-274 |
| Statistical Power and Effect Size in Marketing Research | Alan G. Sawyer and A. Dwayne Ball | Vol. XVIII, August 1981 | 275-290 |
| Identification and Analysis of Moderator Variables | Subhash Sharma, Richard M. Durand, and Oded Gur-Arie | Vol. XVIII, August 1981 | 291-300 |
| Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models | Imran S. Currim | Vol. XVIII, August 1981 | 301-309 |
| Overlapping Clustering: A New Method for Product Positioning | Phipps Arabie, J. Douglas Carroll, Wayne DeSarbo, and Jerry Wind | Vol. XVIII, August 1981 | 310-317 |
| Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? | Andrew A. Mitchell and Jerry C. Olson | Vol. XVIII, August 1981 | 318-332 |
| An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance | George E. Belch | Vol. XVIII, August 1981 | 333-349 |
| On Using Voice Analysis in Marketing Research | Nancy J. Nighswonger and Claude R. Martin, Jr. | Vol. XVIII, August 1981 | 350-355 |
| Effect of Participation in Marketing Research on Consumer Attitudes Toward Research and Satisfaction with a Service | John E. Swan, I. Fredrick Trawick, and Maxwell G. Carroll | Vol. XVIII, August 1981 | 356-363 |
| The Theory of Stochastic Preferences: Further Comments and Clarifications | Subhash Sharma | Vol. XVIII, August 1981 | 364-369 |
| Uninformed Response Error in Survey Research | Del I. Hawkinis and Kenneth A. Coney | Vol. XVIII, August 1981 | 370-374 |
| Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment | Richard P. Bagozzi | Vol. XVIII, August 1981 | 375-381 |
| Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics | Claes Fornell and David F. Larcker | Vol. XVIII, August 1981 | 382-388 |
| Journal of Marketing Research, XVIII, November 1981 | |||
| Title | Authors | Volume, Issue | Pages |
| Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing | Lynn W. Phillips | Vol. XVIII, November 1981 | 395-415 |
| Consumer Perceptions of Comparative Price Advertisements | Albert J. Della Bitta, Kent B. Monroe, and John M. McGinnis | Vol. XVIII, November 1981 | 416-427 |
| A Model of Multiattribute Judgements Under Attribute Uncertainty and Informational Constraint | Robert J. Meyer | Vol. XVIII, November 1981 | 428-441 |
| Improving the Estimation Procedure for the Beta Binomial TV Exposure Model | Roland T. Rust and Jay E. Klompmaker | Vol. XVIII, November 1981 | 442-448 |
| Selection Procedures: A New Statistical Methodology and Its applications for Marketing Research | Jean Dickinson Gibbons and Oded Gur-Arie | Vol. XVIII, November 1981 | 449-455 |
| A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts | Naresh K. Malhotra | Vol. XVIII, November 1981 | 456-464 |
| Modeling Consumer Purchase Events: A Reply to Lawrence | Donald G. Morrison | Vol. XVIII, November 1981 | 465-469 |
| Comment on "Modeling Consumer Purchase Events: A Reply to Lawrence" | Raymond J. Lawrence | Vol. XVIII, November 1981 | 470-472 |
| Effects of Foot-in-the-Door, Cash Incentives, and Followups on Survey Response | David H. Furse, David W. Stewart, and David L. Rados | Vol. XVIII, November 1981 | 473-478 |
| Journal of Marketing Research, XIX, February 1982 | |||
| Title | Authors | Volume, Issue | Pages |
| The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality | Edward F. Fern | Vol. XIX, February 1982 | 1-13 |
| Factors Affecting the Use of Market Research Information: A Path Analysis | Rohit Deshpande and Gerald Zaltman | Vol. XIX, February 1982 | 14-31 |
| External Search: The Role of Consumer Beliefs | Calvin P. Duncan and Richard W. Olshavsky | Vol. XIX, February 1982 | 32-43 |
| Scoring Frequency Data For Discriminant Analysis: Perhaps Discrete Procedures Can Be Avoided | William R. Dillon and Stuart Westin | Vol. XIX, February 1982 | 44-56 |
| Estimation of Error Rates in Several-Population Discriminant Analysis | Stephen C. Hora and James B. Wilcox | Vol. XIX, February 1982 | 57-61 |
| Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice | Robert J. Meyer and Thomas C. Eagle | Vol. XIX, February 1982 | 62-71 |
| Assessing the Impact of Short-Term Supermarket Strategy Variables | J.B. Wilkinson, J. Barry Mason, and Christie H. Paksoy | Vol. XIX, February 1982 | 72-86 |
| Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures | Morris B. Holbrook and William J. Moore | Vol. XIX, February 1982 | 87-98 |
| Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings | Albert R. Wildt, Zarrel V. Lambert, and Richard M. Durand | Vol. XIX, February 1982 | 99-107 |
| Decision Plans and Consumer Choice Dynamics | C. Whan Park and Richard J. Lutz | Vol. XIX, February 1982 | 108-115 |
| Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands | David A. Aaker, James M. Carman, and Robert Jacobson | Vol. XIX, February 1982 | 116-125 |
| On the Validation of Lifestyle Traits: A Review and Illustration | John L. Lastovicka | Vol. XIX, February 1982 | 126-138 |
| Reliability of Conjoint Analysis: Contrasting Data Collection Procedures | Madhav N. Segal | Vol. XIX, February 1982 | 139-143 |
| Impact of Pre-Call Request Form and Gender Interaction on Response to a Mail Survey | Jacob Hornik | Vol. XIX, February 1982 | 144-151 |
| Journal of Marketing Research, XIX, May 1982 | |||
| Title | Authors | Volume, Issue | Pages |
| Measuring Influence in Organizational Purchase Decisions | Alvin J. Silk and Manhar U. Kalwani | Vol. XIX, May 1982 | 165-181 |
| Exploring Complex Decision Making Units: A New Approach | Rowland T. Moriarty and John E. G. Bateson | Vol. XIX, May 1982 | 182-191 |
| Attitudinal Predictions of Choices of Major Appliance Brands | George S. Day and Terry Deutscher | Vol. XIX, May 1982 | 192-198 |
| Structural Reliability and Stability of Nonmetric Conjoint Analysis | Naresh K. Malhotra | Vol. XIX, May 1982 | 199-207 |
| Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives | Imran S. Currim | Vol. XIX, May 1982 | 208-222 |
| Overcoming a No-Reputation Liability Through Documentation and Advertising Regulation | Priscilla A. LaBarbera | Vol. XIX, May 1982 | 223-228 |
| The Use of Extrinsic Cues to Facilitate Product Adoption | William O. Bearden and Terence A. Shimp | Vol. XIX, May 1982 | 229-239 |
| Perceived Organizational Climate and the Process of Salesperson Motivation | Pradeep K. Tyagi | Vol. XIX, May 1982 | 240-254 |
| The Persuasive Effects of Source Credibility in Buy and Lease Situations | Robert Jr. Harmon and Kenneth A. Coney | Vol. XIX, May 1982 | 255-260 |
| More on the Prediction of Mail Survey Response Rates | A Parasuraman | Vol. XIX, May 1982 | 261-268 |
| The Pretest in Survey Research: Issues and Preliminary Findings | Shelby D. Hunt, Richard D. Sparkman, Jr., and James B. Wilcox | Vol. XIX, May 1982 | 269-273 |
| The Measurement of Consumption: A Comparison of Surveys and Diaries | John L. Stanton and Louis A. Tucci | Vol. XIX, May 1982 | 274-277 |
| Journal of Marketing Research, XIX, August 1982 | |||
| Title | Authors | Volume, Issue | Pages |
| JMR Editorial Policies and Philosophy | Gilbert A. Churchill, Jr., Editor, and William D. Perreault, Jr., Editor Designate | Vol. XIX, August 1982 | 283-287 |
| Exploiting Rank Ordered Choice Set Data Within the Stochastic Utility Model | Randall G. Chapman and Richard Staelin | Vol. XIX, August 1982 | 288-301 |
| A Note on Accounting for Sources of Variation in Perceptual Maps | William R. Dillon, Donald G. Frederick, and Vanchai Tangpanichdee | Vol. XIX, August 1982 | 302-311 |
| Modified Model of Power in the Marketing Channel | Robert F. Lusch and James R. Brown | Vol. XIX, August 1982 | 312-323 |
| The Impact of Inferential Beliefs on Product Evaluations | Joel Huber and John McCann | Vol. XIX, August 1982 | 324-333 |
| A Conjoint Model for Measuring Self- and Cross- Price/Demand Relationships | Vijay Mahajan, Paul E. Green, and Stephen M. Goldberg | Vol. XIX, August 1982 | 334-342 |
| The SOCO Scale: A Measure of the Customer Orientation of Salespeople | Robert Saxe and Barton A. Weitz | Vol. XIX, August 1982 | 343-351 |
| ADPULS: An Advertising Model with Wearout and Pulsation | Hermann Simon | Vol. XIX, August 1982 | 352-363 |
| International Comparison of Growth in Demand for a New Durable Consumer Product | Bertil C. Lindberg | Vol. XIX, August 1982 | 364-371 |
| Distribution-Free Methods of Approximating Nonlinear Marketing Relationships | Roland T. Rust and Elizabeth O. Bornman | Vol. XIX, August 1982 | 372-374 |
| Monetary Incentives Versus Promised Contribution to Charity: New Evidence on Mail Survey Response | David H. Furse and David W. Stewart | Vol. XIX, August 1982 | 375-380 |
| Respondent Selection in a Telephone Survey: A Comparison of Three Techniques | Ronald Czaja, Johnny Blair, and Jutta P. Sebestik | Vol. XIX, August 1982 | 381-385 |
| Alternative Approaches to the Two-Group Concordance Problem in Brand Preference Rankings | Albert D. Palachek and Roger A. Kerin | Vol. XIX, August 1982 | 386-389 |
| A Note on the Importance of Layout in Self-Administered Questionnaires | Charles S. Mayer and Cindy Piper | Vol. XIX, August 1982 | 390-391 |
| Journal of Marketing Research, XIX, November 1982 | |||
| Title | Authors | Volume, Issue | Pages |
| Introduction to Special Issue on Causal Modeling | Richard P. Bagozzi, Special Issue Editor | Vol. XIX, November 1982 | 403 |
| Recent Developments in Structural Equation Modeling | Karl G. Joreskog and Dag Sorbom | Vol. XIX, November 1982 | 404-416 |
| Confirmatory Factor Analysis via Noniterative Estimation: A Fast, Inexpensive Method | P.M. Bentler | Vol. XIX, November 1982 | 417-424 |
| Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models | William O. Bearden, Subhash Sharma, and Jesse E. Teel | Vol. XIX, November 1982 | 425-430 |
| Multicollinearity in Structural Equation Models with Unobservable Variables | Harsharanjeet S. Jagpal | Vol. XIX, November 1982 | 431-439 |
| Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory | Claes Fornell and Fred L. Bookstein | Vol. XIX, November 1982 | 440-452 |
| Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement | James C. Anderson and David W. Gerbing | Vol. XIX, November 1982 | 453-460 |
| Some Common Pitfalls in Causal Analysis of Categorical Data | Jay Magidson | Vol. XIX, November 1982 | 461-471 |
| Causal Analysis and Latent Class Models: An Application to a Communication Hierarchy of Effects Model | Thomas J. Madden and William R. Dillon | Vol. XIX, November 1982 | 472-490 |
| An Investigation into the Determinants of Customer Satisfaction | Gilbert A. Churchill, Jr., and Carol Surprenaut | Vol. XIX, November 1982 | 491-504 |
| Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement | Raj Arora | Vol. XIX, November 1982 | 505-516 |
| The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels | George John and Torger Reve | Vol. XIX, November 1982 | 517-524 |
| Explaining Control Losses in Corporate Marketing Channels: An Organization Analysis | Lynn W. Phillips | Vol. XIX, November 1982 | 525-549 |
| An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model | Robert E. Burnkraut and Thomas J. Page, Jr. | Vol. XIX, November 1982 | 550-561 |
| A Field Investigation of Causal Relations Among Cognitions, Affect, Intentions, and Behavior | Richard P. Bagozzi | Vol. XIX, November 1982 | 562-584 |
| On the Econometric Measurement of the Duration of Advertising Effect on Sales | Charles B. Winberg and Doyle L. Weiss | Vol. XIX, November 1982 | 585-591 |
| A Reply to Winberg and Weiss | Darral G. Clarke | Vol. XIX, November 1982 | 592-594 |
| Comment on "Analysis of Sales Call Effectiveness" | Thomas R. Wotruba | Vol. XIX, November 1982 | 595-596 |
| Rejoinder to Comment by Wotruba | Leonard J. Parsons | Vol. XIX, November 1982 | 597-598 |
| Journal of Marketing Research, XX, February 1983 | |||
| Title | Authors | Volume, Issue | Pages |
| Evaluating the Statistical Significance of Models Developed by Stepwise Regression | Shelby H. McIntyre, David B. Montgomery, V. Srinivason and Barton A. Weitz | Vol. XX, February 1983 | 1-11 |
| Analyzing Changing Consumption Patterns with Cohort Analysis | Joseph O. Rentz, Fred D. Reynolds and Roy G. Stout | Vol. XX, February 1983 | 12-20 |
| Selected Determinants of Consumer Satisfaction and Complaint Reports | William O. Bearden and Jesse E. Teel | Vol. XX, February 1983 | 21-28 |
| A Simple Bayesian Procedure for Estimation in a Conjoint Model | Phlippe Cattin, Alan E. Gelfand and Jeffrey Danes | Vol. XX, February 1983 | 29-35 |
| A Quantitative Review of Research Design Effects on Response Rates to Questionnaires | Julie Yu and Harris Cooper | Vol. XX, February 1983 | 36-44 |
| The Misuse of Repeated Measures Analysis in Marketing Research | Stephen A. LaTour and Paul W. Miniard | Vol. XX, February 1983 | 45-57 |
| Forecasting with Diagonal Multiple Time Series Models: An Extension of Univariate Models | Shushila Umashankar and Johannes Ledolter | Vol. XX, February 1983 | 58-63 |
| Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach | Dean Sharits, and H. Bruce Lammers | Vol. XX, February 1983 | 64-73 |
| Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product | David F. Midgley | Vol. XX, February 1983 | 74-83 |
| Supervisory Behavior, Role Stress, and the Job Satisfaction of Industrial Salespeople | R. Kenneth Teas | Vol. XX, February 1983 | 84-91 |
| Assessing Cluster Analysis Results | T.D. Klastorin | Vol. XX, February 1983 | 92-98 |
| A Note on the Reliability of Certain Clustering Algorithms | G. Ray Funkhouser | Vol. XX, February 1983 | 99-102 |
| Journal of Marketing Research, XX, May 1983 | |||
| Title | Authors | Volume, Issue | Pages |
| Call for Papers for Special Section on Competition in Marketing | Barton Weitz | Vol. XX, May 1983 | 109 |
| Managerial Judgement in Marketing: The Concept of Expertise | Jean-Claude Larreche and Reza Moinpour | Vol. XX, May 1983 | 110-121 |
| The Significance of Statistical Significance Tests in Marketing Research | Alan G. Sawyer and J. Paul Peter | Vol. XX, May 1983 | 122-133 |
| Cluster Analysis in Marketing Research: Review and Suggestions for Application | Girish Punj and David W. Stewart | Vol. XX, May 1983 | 134-148 |
| Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons | Stephen J. Arnold, Tae H. Oum, and Douglas J. Tigert | Vol. XX, May 1983 | 149-157 |
| On the Measurement of Interfirm Power in Channels of Distribution | Gary L. Frazier | Vol. XX, May 1983 | 158-166 |
| Effects of Group Cohesiveness on Attitude Polarization and the Acquisition of Knowledge in a Strategic Planning Context | John C. Whitney and Ruth A. Smith | Vol. XX, May 1983 | 167-176 |
| Attrition Bias in Econometric Models Estimated with Panel Data | Russell S. Winer | Vol. XX, May 1983 | 177-186 |
| An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models | Ishmael Akaah and Pradeep K. Korgoankar | Vol. XX, May 1983 | 187-197 |
| Personal and Organizational Variable: Their Relative Effect on Reward Valences of Industrial Salespeople | Thomas N. Ingram and Danny N. Bellenger | Vol. XX, May 1983 | 198-205 |
| A Further Assessment of Measurement Influences on the Intention-Behavior Relationship | Paul W. Miniard, Carl Obermiller, and Thomas J. Page, Jr. | Vol. XX, May 1983 | 206-212 |
| Journal of Marketing Research, XX, August 1983 | |||
| Title | Authors | Volume, Issue | Pages |
| Pre-Test-Market Models: Validation and Managerial Implications | Glen L. Urban and Gerald M. Katz | Vol. XX, August 1983 | 221-234 |
| Recognition as a Measure of Learning from Television Commercials | Surendra N. Singh and Michael L. Rothschild | Vol. XX, August 1983 | 235-248 |
| A Procedure for Measuring and Estimating Consumer Preferences Under Uncertainty | Imran S. Currim and Rakesh K. Sarin | Vol. XX, August 1983 | 249-256 |
| Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising | Robert E. Smith and William R. Swinyard | Vol. XX, August 1983 | 257-267 |
| The Effects of Serial Correlation and Data Aggregation on Advertising Measurement | Doyle L. Weiss, Charles B. Weinberg, and Pierre M. Windal | Vol. XX, August 1983 | 268-279 |
| Information Availability as a Determinant of Multiple Request Effectiveness | Alice M. Tybout, Brian Sternthal, and Bobby J. Calder | Vol. XX, August 1983 | 280-290 |
| Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach | Robert P. Leone | Vol. XX, August 1983 | 291-295 |
| Modeling Consumer Satisfaction Processes Using Experience-Based Norms | Robert B. Woodruff, Ernest R. Cadotte, and Roger L. Jenkins | Vol. XX, August 1983 | 296-304 |
| An Examination of the Random Versus Nonrandom Nature of Item Omissions | Richard M. Durand, Hugh J. Guffey, Jr., and John M. Planchon | Vol. XX, August 1983 | 305-313 |
| A Markov Analysis of Fund-Raising Alternatives | David J. Soukup | Vol. XX, August 1983 | 314-319 |
| Statement of Hypotheses in the Analysis of Variance | Richard K. Burdick | Vol. XX, August 1983 | 320-324 |
| Journal of Marketing Research, XX, November 1983 | |||
| Title | Authors | Volume, Issue | Pages |
| Attitude-Behavior Consistency in Children's Responses to Television Advertising | Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder | Vol. XX, November 1983 | 337-349 |
| Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data | Jordan J. Louviere and George Woodworth | Vol. XX, November 1983 | 350-367 |
| Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing | Scott A. Neslin and Leonard Greenhalgh | Vol. XX, November 1983 | 368-379 |
| Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference | John W. Keon | Vol. XX, November 1983 | 380-392 |
| A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process | Priscilla A. LaBarbera and David Mazursky | Vol. XX, November 1983 | 393-404 |
| A Monte Carlo Simulation Study of Two Approaches for Aggregating Conjoint Data | James B. Wiley and James T. Low | Vol. XX, November 1983 | 405-416 |
| The Accuracy of Telephone Call Data Collected by Diary Methods | John McKenzie | Vol. XX, November 1983 | 417-427 |
| Improving Random Respondent Selection in Telephone Surveys | Diane O'Roarke and Johnny Blair | Vol. XX, November 1983 | 428-432 |
| Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation | V. Srinivasan, Arun K. Jain, and Naresh K. Malhotra | Vol. XX, November 1983 | 433-438 |
| An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing | Frederick Wiseman, Marianne Schafer, and Richard Schafer | Vol. XX, November 1983 | 439-442 |
| Journal of Marketing Research, XXI, February 1984 | |||
| Title | Authors | Volume, Issue | Pages |
| An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry | Gary L. Lilien and M. Anthony Wong | Vol. XXI, February 1984 | 1-11 |
| Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising | Nicholas M. Didow, Jr. and George R. Franke | Vol. XXI, February 1984 | 12-19 |
| The Use of Linear Logit Models in Marketing Research | Naresh K. Malhotra | Vol. XXI, February 1984 | 20-31 |
| A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use | Rohit Deshpande and Gerald Zaltman | Vol. XXI, February 1984 | 32-38 |
| Seller and Buying Firm Factors Affecting Industrial Buyers' Negotiation Behavior and Outcomes | Stephen W. Clopton | Vol. XXI, February 1984 | 39-53 |
| Detecting and Explaining Vividness Effects in Attitudinal Judgements | Jolita Kisielius and Brian Sternthal | Vol. XXI, February 1984 | 54-64 |
| How Advertising Affects Sales: Meta-Analysis of Econometric Results | Gert Assmus, John U. Farley, and Donald R. Lehmann | Vol. XXI, February 1984 | 65-74 |
| Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study | Jehoshua Eliashberg and Donald A. Michie | Vol. XXI, February 1984 | 75-88 |
| The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules | Roland T. Rust and Robert P. Leone | Vol. XXI, February 1984 | 89-99 |
| The Dirichlet Multinomial Distribution as a Magazine Exposure Model | John D. Leckenby and Shizue Kishi | Vol. XXI, February 1984 | 100-106 |
| On Simulation Methods for Investigating Structural Modeling | Franklin Acito and Ronald D. Anderson | Vol. XXI, February 1984 | 107-112 |
| Misapplications of Simulations in Structural Equation Models: Reply to Acito and Anderson | Claes Fornell and David F. Larcher | Vol. XXI, February 1984 | 113-117 |
| Combining Tests of Significance in Test Marketing Research Experiments | Solomon Dutka | Vol. XXI, February 1984 | 118-119 |
| Journal of Marketing Research, XXI, May 1984 | |||
| Title | Authors | Volume, Issue | Pages |
| Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts | Esther Thorson and Rita Snyder | Vol. XXI, May 1984 | 127-136 |
| An Empirical Investigation of the Information Sources Used During the Industrial Buying Process | Rowland T. Moriarty, Jr. and Robert E. Spekman | Vol. XXI, May 1984 | 137-147 |
| Promised Incentives in Media Research: A Look at Data Quality, Sample Representativeness, and Response Rate | Edward G. Goetz, Tom R. Tyler, and Fay Lomax Cook | Vol. XXI, May 1984 | 148-154 |
| Hybrid Models for Conjoint Analysis: An Expository Review | Paul E. Green | Vol. XXI, May 1984 | 155-169 |
| Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output | George John and John Martin | Vol. XXI, May 1984 | 170-183 |
| Removing Perceptual Distortions in Product Space Analysis | William R. Dillon, Narendra Mulani, and Donald G. Frederick | Vol. XXI, May 1984 | 184-193 |
| Attraction Versus Linear and Multiplicative Market Share Models: An Empirical Evaluation | Roderick Brodie and Cornelis A. de Kluyver | Vol. XXI, May 1984 | 194-201 |
| A Comparison of Market Share Models and Estimation Procedures | Avijit Ghosh, Scott Neslin, and Robert Shoemaker | Vol. XXI, May 1984 | 202-210 |
| On the Predictive Power of Market Share Attraction Models | Peter S. H. Leeflang and Jan C. Reuyl | Vol. XXI, May 1984 | 211-215 |
| Position Bias in Multiple-Choice Questions | Niels J. Blunch | Vol. XXI, May 1984 | 216-220 |
| A Psychometric Assessment of a Measure of Sales Representatives' Power Perceptions | James M. Comer | Vol. XXI, May 1984 | 221-225 |
| Reliability and Validity of Alternative Measures of Channel Member Satisfaction | Robert W. Ruekert and Gilbert A. Churchill, Jr. | Vol. XXI, May 1984 | 226-233 |
| Journal of Marketing Research, XXI, August 1984 | |||
| Title | Authors | Volume, Issue | Pages |
| Management Judgement Forecasts, Composite Forecasting Models, and Conditional Efficiency | Mark M. Moriarty and Arthur J. Adams | Vol. XXI, August 1984 | 239-250 |
| A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment | Jeen-Su Lim and John O. Summers | Vol. XXI, August 1984 | 251-258 |
| Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities | David J. Reibstein and Hubert Gattignon | Vol. XXI, August 1984 | 259-267 |
| Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications | Vijay Mahajan, Subhash Sharma, and Yoram Wind | Vol. XXI, August 1984 | 268-277 |
| An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel | George John | Vol. XXI, August 1984 | 278-289 |
| Situational Factors Affecting Forecast Accuracy | Steven P. Schnaars | Vol. XXI, August 1984 | 290-297 |
| Testing Alternative Econometric Models on the Existence of advertising Threshold Effect | Albert C. Bemmaor | Vol. XXI, August 1984 | 298-308 |
| Ethical Problems of Marketing Researchers | Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox | Vol. XXI, August 1984 | 309-324 |
| The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of Stimuli | Bruno Neibecker | Vol. XXI, August 1984 | 325-331 |
| Notes on Aggregation Criteria in Market Segmentation | William Blozan and Paul Prabhaker | Vol. XXI, August 1984 | 332-335 |
| Comment on a Standard Definition of Response Rates | Frederick Wiseman and Maryann Billington | Vol. XXI, August 1984 | 336-338 |
| Journal of Marketing Research, XXI, November 1984 | |||
| Title | Authors | Volume, Issue | Pages |
| Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives | Marian C. Burke | Vol. XXI, November 1984 | 345-359 |
| Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis | Gilbert A. Churchill, Jr. and J. Paul Peter | Vol. XXI, November 1984 | 360-375 |
| Analyzing Marketing Research Data with Association Models | Lawrence F. Feick | Vol. XXI, November 1984 | 376-386 |
| Competition as a Moderator of the Effect of Advertising on Sales | Hubert Gatignon | Vol. XXI, November 1984 | 387-398 |
| Patterns of Store Choice | Kau Ah Keng and A.S.C. Ehrenberg | Vol. XXI, November 1984 | 399-409 |
| Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem | Moshe M. Givon and Zur Shapira | Vol. XXI, November 1984 | 410-419 |
| Predicting Choice Shares Under Conditions of Brand Interdependence | Wagner A. Kamakura and Rajendra K. Srivastava | Vol. XXI, November 1984 | 420-434 |
| Temporal Variety in Consumer Behavior | Edgar Pessemier and Moshe Handelsman | Vol. XXI, November 1984 | 435-444 |
| Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated Over Time: Some Results for the Autoregressive Current Effects Model | Wilfried R. Vanhonacker | Vol. XXI, November 1984 | 445-455 |
| Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: a Comparison | Thomas W. Leigh, David B. MacKay, and John O. Summers | Vol. XXI, November 1984 | 456-462 |
| Alternative Questionnaire Formats for Country Image Studies | Eugene D. Jaffe and Israel D. Nebenzahl | Vol. XXI, November 1984 | 463-471 |
| Journal of Marketing Research, XXII, February 1985 | |||
| Title | Authors | Volume, Issue | Pages |
| Uniqueness Issues in the Decompositional Modeling of Multattribute Overall Evaluations: An Information Integration Perspective | John G. Lynch, Jr. | Vol. XXII, February 1985 | 1-19 |
| Efficient Screening Methods for the Sampling of Geographically Clustered Special Populations | Seymour Sudman | Vol. XXII, February 1985 | 20-29 |
| Improving Measure Quality by Alternating Least Squares Optimal Scaling | Nicholas M. Didow, Jr., Kevin Lane Keller, Hiram C. Barksdale, Jr., and George R. Franke | Vol. XXII, February 1985 | 30-40 |
| Measuring Consumer Involvement Profiles | Gilles Laurent and Jean-Noel Kapferer | Vol. XXII, February 1985 | 41-53 |
| The Lead Effect of Marketing Decisions | Peter Doyle and John Saunders | Vol. XXII, February 1985 | 54-65 |
| A Test of Reducing Callbacks and Non-At-Home Bias in Personal Interviews by Weighting At-Home Respondents | James C. Ward, Bertram Russick, and William Rudelius | Vol. XXII, February 1985 | 66-73 |
| The Threats to Marketing Research: An Empirical Reappraisal | Stephen W. McDaniel, Perry Verille, and Charles S. Madden | Vol. XXII, February 1985 | 74-80 |
| Iterative Partitioning Methods: The Use of Mapping Theory as a Clustering Technique | Terence A. Oliva and R. Eric Reidenbach | Vol. XXII, February 1985 | 81-85 |
| A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research | James C. Anderson | Vol. XXII, February 1985 | 86-92 |
| Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase | Gary M. Mullet and Marvin J. Karson | Vol. XXII, February 1985 | 93-96 |
| Journal of Marketing Research, XXII, May 1985 | |||
| Title | Authors | Volume, Issue | Pages |
| The Determinants of Salesperson Performance: A Meta-Analysis | Gilberty A. Churchill, Jr., Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr. | Vol. XXII, May 1985 | 103-118 |
| The Effect of Advertising on Consumer Price Sensitivity | Lakshman Krishnamurthi and S.P. Raj | Vol. XXII, May 1985 | 119-129 |
| The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel | John F. Gaski and John R. Nevin | Vol. XXII, May 1985 | 130-142 |
| Structural Information Factors Which Stimulate the Use of Nutrition Information: A Field Experiment | Thomas E. Muller | Vol. XXII, May 1985 | 143-157 |
| An Assessment of the Mall Intercept as a Data Collection Method | Alan J. Bush and Joseph F. Hair, Jr. | Vol. XXII, May 1985 | 158-167 |
| Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis | Michael R. Hagerty | Vol. XXII, May 1985 | 168-184 |
| Utilizing Effort and Task Difficulty Information in Evaluating Salespeople | John C. Mowen, Janet E. Keith, Stephen W. Brown, and Donald W. Jackson, Jr. | Vol. XXII, May 1985 | 185-191 |
| Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set? | Meryl Paula Gardner | Vol. XXII, May 1985 | 192-198 |
| Case Research in Marketing: Opportunities, Problems, and a Process | Thomas V. Bonoma | Vol. XXII, May 1985 | 199-208 |
| Do Higher Prices Signal Higher Quality? | Eitan Gerstner | Vol. XXII, May 1985 | 209-215 |
| Journal of Marketing Research, XXII, August 1985 | |||
| Title | Authors | Volume, Issue | Pages |
| Introduction to Special Issue on Competition in Marketing | Barton A. Weitz, Special Issue Editor | Vol. XXII, August 1985 | 229-236 |
| Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook | Jehoshua Eliashberg and Rabikar Chatterjee | Vol. XXII, August 1985 | 237-261 |
| Using Game Theory to Model Competition | K. Sridhar Moorthy | Vol. XXII, August 1985 | 262-282 |
| Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation | Ram C. Rao and Frank M. Bass | Vol. XXII, August 1985 | 283-296 |
| A Model of Advertising Competition | Gary M. Erickson | Vol. XXII, August 1985 | 297-304 |
| Sources of Market Pioneer Advantages in Consumer Goods Industries | William T. Robinson and Claes Fornell | Vol. XXII, August 1985 | 305-317 |
| A Model of Marketing Mix, Brand Switching, and Competition | Gregory S. Carpenter and Donald R. Lehmann | Vol. XXII, August 1985 | 318-329 |
| Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products | James M. Lattin and Leigh McAlister | Vol. XXII, August 1985 | 330-339 |
| Effects of Context and Part-Category Cues on Recall of Competing Brands | Joesph W. Alba and Amitava Chattopadhyay | Vol. XXII, August 1985 | 340-349 |
| Journal of Marketing Research, XXII, November 1985 | |||
| Title | Authors | Volume, Issue | Pages |
| Design Features of Forecasting Systems Involving Management Judgments | Mark M. Moriarty | Vol. XXII, November 1985 | 353-364 |
| A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control | Putnam Anand and Louis W. Stern | Vol. XXII, November 1985 | 365-376 |
| Testing the Exact Order of an Individual's Choice Process in an Information-Theoretic Framework | Wilfried R. Vanhonacker | Vol. XXII, November 1985 | 377-387 |
| Assessing the Impact of Coun | |||