JMR - JOURNAL OF MARKETING RESEARCH

(ISSN 0022-2437) is journal published quarterly
by the Publications Group of the American Marketing Association,
250 S.Wacker Dr., Suite 200, Chicago, IL 60606-5819.

Year     1980     1981     1982    1983     1984     1985    
1986     1987     1988     1989     1990     1991

Journal of Marketing Research, Vol XVII, Feb 1980
Title Authors Volume, Issue Pages
Alternating Least Squares Optimal Scaling: Analysis of Nonmetric Data in Marketing Research William D. Perreault, Jr. and Forrest W. Young Vol. XVII, February 1990 1-13
The Value of Information for Selected Appliances Brian T. Ratchford Vol. XVII, February 1990 14-25
Predicting Purchase and Other Behaviours from General and Contextually Specific Intentions Paul R. Warsaw Vol. XVII, February 1990 26-34
Industrial Buyers' Choice Strategies: A Protocol Analysis Lowell E. Crow, Richard W. Olshavsky, and John O. Summers Vol. XVII, February 1990 34-44
Path Analysis of Buyer Behaviour Under Conditions of Crowding Gilbert D. Harrel, Michael D.Hutt, and James C. Anderson Vol. XVII, February 1990 45-51
Reducing the Costs of TV Commercials by Use of Time Compressions James MacLachlan and Michael H. Siegel Vol. XVII, February 1990 52-57
Determination of Optimal Sample Sizes in the Beta-Binomial Brand Choice Model Moshe M. Givon Vol. XVII, February 1990 58-62
Predicting Response Speed in Mail Surveys Stephen J. Huxley Vol. XVII, February 1990 63-68
Sample Composition Bias and Response Bias in a Mail Survey: A Comparison of Inducement Methods Wesley H. Jones and James R. Lang Vol. XVII, February 1990 69-76
A Self-Perception Interpretation of the Effect of Monetary and Nonmonetary Incentives on Mail Survey Respondent Behavior Robert A. Hansen Vol. XVII, February 1990 77-83
Discrimination Testing and Product Decisions Howard R.Moskowitz, Barry Jacobs, and Neil Firtle Vol. XVII, February 1990 84-90
Possible Biases in Parameter Estimation with Store Audit Data Robert Shoemaker and Lewis G. Pringle Vol. XVII, February 1990 91-96
The Application of Sequential Analysis in Market Research E.J.Anderton, K. Gorton, and R. Tudor Vol. XVII, February 1990 97-105
Evaluation of Conjoint Analysis Results: A Comparison of Methods Franklin Acito and Arun K. Jain Vol. XVII, February 1990 106-112
Comment on "A New Measure of Predictor Variable Importance in Multiple Regression" Barbara Bund Jackson Vol. XVII, February 1990 113-115
Reply to "A Comment on a New Measure of Predictor Variable Importance in Multiple Regression" Paul E. Green, J. Douglas Carroll, and Wayne S. DeSarbo Vol. XVII, February 1990 116-118
The Complementary Use of Multivariate Procedures to Investigate Nonlinear and Interactive Relationships Between Personality and Product Usage Charles M.Schaninger, V. Parker Lessig, and Don B. Panton Vol. XVII, February 1990 119-124
A Reexamination of Group Influence on Member Brand Preference Jeffrey D. Ford and Elwood A. Ellis Vol. XVII, February 1990 125-132
Journal of Marketing Research, XVII, May 1980
Title Authors Volume, Issue Pages
a New Model for Predicting Behavioral Intentions: An Alternative to Fishbein Paul R. Warsaw Vol. XVII, May 1980 153-172
Television Commercial Wearout: An Information Processing View Bobby J. Calder and Brian Sternthal Vol. XVII, May 1980 173-186
An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class Stephen Goodwin and Michael Etgar Vol. XVII, May 1980 187-202
Applied Dynamic Pricing and Production Models with Specific Application to Broadcast Spot Pricing Leonard M. Lodish Vol. XVII, May 1980 203-211
The Lognormal Distribution of Buying Frequency Rates Raymond J. Lawrence Vol. XVII, May 1980 212-226
Sample Size Requirements for Zero-Order Models Manohar U. Kalwani and Donald G. Morrison Vol. XVII, May 1980 221-227
A Monte Carlo Comparison of Factor Analytic Methods Franklin Acito and Ronald D. Anderson Vol. XVII, May 1980 228-236
On Using Response Latency to Measure Preference David A. Aaker, Richard P. Bagozzi, James M. Carman, and James M. MacLachlan Vol. XVII, May 1980 237-244
Estimating Response Rates for Different Market Segments from Questionnaire Data Walter Dolde, Richard Staelin, and Tsu Yao Vol. XVII, May 1980 245-252
On Implementing the Door-in-the-Face Compliance Technique in a Business Context John C. Mowen and Robert B. Cialdini Vol. XVII, May 1980 253-258
a Major Price-Perceived Quality Study Reexamined Peter C. Riesz Vol. XVII, May 1980 259-262
Comment on "A Major Price-Perceived Quality Study Reexamined" J. Douglas McConnell Vol. XVII, May 1980 263-264
The Effect of Monetary Inducement on Mailed Questionnaire Response Quality Stephen W.McDaniel and C.P. Rao Vol. XVII, May 1980 265-276
Journal of Marketing Research, XVII, August 1980
Title Authors Volume, Issue Pages
State-of-Mind Effects on the Accuracy with Which Utility Functions Predict Marketplace Choice Peter Wright and Mary Ann Kriewall Vol. XVII, August 1980 277-293
The Effectiveness of Industrial Print Advertisements Across Product Categories Dominique M. Hanssens and Barton A. Weitz Vol. XVII, August 1980 294-306
Models of Competitive Television Ratings Dennis Gensch and Paul Shaman Vol. XVII, August 1980 307-315
Structure of Repeat Buying for New Packaged Goods Manohar U. Kalwani and Alvin J. Silk Vol. XVII, August 1980 316-322
Adding Explanatory Variables to a Consumer Purchase Behavior Model: An Exploratory Study J. Morgan Jones and Fred S. Zufryden Vol. XVII, August 1980 323-334
A Regression Model for Market Segmentation Studies Albert A. Wildt and John M. McCann Vol. XVII, August 1980 335-340
A Controlled Field Study of Corrective Advertising Using Multiple Exposures and a Commercial Medium Richard W. Mizerski, Neil K. Allison, and Stephen Calvert Vol. XVII, August 1980 341-348
Contextual Influences on Consumer Price Responses: An Experimental Analysis Eric N. Berkowitz and John R. Walton Vol. XVII, August 1980 349-358
Testing the Effectiveness of Alternative Foot-in-the-Door Manipulations Robert A. Hansen and Larry M. Robinson Vol. XVII, August 1980 359-364
A Reassessment of the Effects of Appeals on Response to Mail Surveys Terry L. Childers, William M. Pride, and O. C. Ferrell Vol. XVII, August 1980 365-370
Testing Cumulative Advertising Effects: A Comment on Methodology Doyle L. Weiss and Pierre M. Windal Vol. XVII, August 1980 371-378
Stochastic Preference Theory: Some Unresolved Questions Joan Zielinski Vol. XVII, August 1980 379-382
reflections on "Stochastic Preference Theory: Some Unresolved Questions" Frank M. Bass Vol. XVII, August 1980 383-384
Ehrenberg's Negative Binomial Model Applied to Grocery Store Trips Gil A. Grisbie, Frisbie, Jr. Vol. XVII, August 1980 385-390
Measuring Correlation in Ordered Two-Way Contingency Tables Ulf Olsson Vol. XVII, August 1980 391-394
Journal of Marketing Research, XVII, November 1980
Title Authors Volume, Issue Pages
The Optimal Number of Response Alternatives for a Scale: A Review Eli P. Cox III Vol. XVII, November 1980 407-422
Improving the Quality of Shopping Center Sampling Seymour Sudman Vol. XVII, November 1980 423-431
Policy-Related Experiments on Information Provision: A Normative Model and Explication Michael J. Houston and Michael L. Rothschild Vol. XVII, November 1980 432-449
Validity of Information Display Boards: An Assessment Using Longitudinal Data Ronald R. Lehmann and William L. Moore Vol. XVII, November 1980 450-459
A Cognitive Model of the Antecedent and Consequences of Satisfaction Decisions Richard L. Oliver Vol. XVII, November 1980 460-469
Market Response, Competitive Behavior, and Time Series Analysis Dominique M. Hanssens Vol. XVII, November 1980 470-485
A Stochastic Brand Choice Framework for Econometric Modeling of Time Series Market Share Behavior Frank M. Bass and Thomas L. Pilon Vol. XVII, November 1980 486-497
More on Self-Perception Theory's Foot Technique in the Pre-Call/Mail Survey Setting Chris T. Allen, Charles D. Schewe, and Gosta Wijk Vol. XVII, November 1980 498-502
A Model-Free Approach for Analysis of Complex Contingency Data in Survey Research Willian D. Perreault, Jr. and Hiram C. Barksdale, Jr. Vol. XVII, November 1980 503-515
Levels of Aggregation in Conjoint Analysis: An Empirical Comparison William L. Moore Vol. XVII, November 1980 516-523
Financial Terms of Sale and Control of Marketing Channel Conflict Michael Levy and Dwight Grant Vol. XVII, November 1980 524-530
Measuring Personal Values: An Evaluation of Alternative Methods Thomas J. Reynolds and James P. Jolly Vol. XVII, November 1980 531-536
Maximum Likelihood Estimation of Zero-Order Models Given Variable Numbers of Purchases per Household Manohar U. Kalwani Vol. XVII, November 1980 547-551
Converging Conflicting Research Findings: The Oregon Bottle Bill Case Michael D. Geurts and Gloria E. Wheeler Vol. XVII, November 1980 552-557
Estimation and Forecast Performance of a Multivariate Time Series Model of Sales Mark Moriarty and Gerald Salamon Vol. XVII, November 1980 558-564
Journal of Marketing Research, XVIII, February 1981
Title Authors Volume, Issue Pages
A Model and Measurement Methodology for Predicting Individual Consumer Choice Richard R. Batsell and Leonard M. Lodish Vol. XVIII, Feb 1981 1-12
Integrating Compositional and Decompositional Analyses to Represent the Intervening Role of Perceptions in Evaluative Judgments Morris B. Holbrook Vol. XVIII, Feb 1981 13-28
Advertising and Public Policy: The Macroeconomic Effects of Advertising Robert Jacobson and Franco M. Nicosia Vol. XVIII, Feb 1981 29-38
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error Claes Fornell and David F. Larcker Vol. XVIII, Feb 1981 39-50
The Application and Misapplication of Factor Analysis in Marketing Research David W. Stewart Vol. XVIII, Feb 1981 51-62
Analyzing Qualitative Predictors with Too Few Data: An Alternative Approach to Handling Sparse-Cell Values William R. Dillon, Matthew Goldstein and Lucy Lement Vol. XVIII, Feb 1981 63-72
Using Information Processing Theory to Design Marketing Strategies Alice M. Tybout, Bobby J. Calder, and Brian Sternthal Vol. XVIII, Feb 1981 73-79
Linking Product Features to Perceptions: Self-Stated Versus Statistically Revealed Importance Weights Scott A. Neslin Vol. XVIII, Feb 1981 80-86
Mode Misspecification in Multiattribute Parameter Estimation Frank J. Carmone and Paul E. Green Vol. XVIII, Feb 1981 87-93
Modeling and Forecasting Sales Data by Time Series Analysis S.G. Kapoor, P. Madhok, and S.M. Wu Vol. XVIII, Feb 1981 94-100
Alternative Estimation Methods for Conjoint Analysis: A Monte Carlo Study Dick R. Wttink and Philippe Cattin Vol. XVIII, Feb 1981 101-106
Analysis of Sales Call Effectiveness Leonard Jon Parsons and Piet Vanden Abeele Vol. XVIII, Feb 1981 107-113
Internal Determinants of Export Marketing Behavior: An Empirical Investigation S. Tamer Cavusgil and John R. Nevin Vol. XVIII, Feb 1981 114-119
The Design of Advertising Experiments Using Statistical Decision Theory: An Extension James L. Ginter. Martha C. Cooper, Carl Obermiller, and Thomas J. Page, Jr. Vol. XVIII, Feb 1981 120-123
Journal of Marketing Research, XVIII, May 1981
Title Authors Volume, Issue Pages
Construct Validity: A Review of Basic Issues and Marketing Practices J. Paul Peter Vol. XVIII, May 1981 133-145
On the Prediction Power of Market Share Attraction Models Ph. Naert and M. Weverbergh Vol. XVIII, May 1981 146-153
Latent Root Regression: An Alternate Procedure for Estimating Parameters in the Presence Of Multicollinearity Subhash Sharma and William L. James Vol. XVIII, May 1981 154-161
Specification of Patronage Models for Retail Center Choice David A. Gautschi Vol. XVIII, May 1981 162-174
The Interaction Between Comparative Advertising and Copy Claim Variation William R. Swinyard Vol. XVIII, May 1981 175-186
Attentive Audience Delivery of TV Advertising Schedules William O. Bearden, Robert S. Headen, Jay E. Klompmaker, and Jesse E. Teel Vol. XVIII, May 1981 187-191
Social Class Versus Income Revisited: An Empirical Investigation Charles M. Schaninger Vol. XVIII, May 1981 192-208
An Empirical Test of Models of Salespersons' Job Expectancy and Instrumentality Perceptions R. Kenneth Teas Vol. XVIII, May 1981 209-226
An Analysis of Energy Consumption Patterns by Stage of Family Life Cycle David J. Fritzsche Vol. XVIII, May 1981 227-232
Dimensions of Consumer Information Seeking Behavior Geoffrey C. Kiel and Roger A. Layton Vol. XVIII, May 1981 233-239
Using S-Shaped Curves to Predict Response Rates Richard W. Hill Vol. XVIII, May 1981 240-242
Time Cue and Time Perception Effect on Response to Mail Surveys Jacob Hornik Vol. XVIII, May 1981 243-248
Relative Information Contributions of Consumer Purchase Intentions and Management Judgment as Explanators of Sales Murphy A. Sewall Vol. XVIII, May 1981 249-253
Comment on "An Experimental Investigation of Comparative Advertising: Impact of Message Appeal, Information Load, and Utility of Product Class" Mark B. Traylor Vol. XVIII, May 1981 254-255
Journal of Marketing Research, XVIII, August 1981
Title Authors Volume, Issue Pages
Measures of Manifest Conflict in Distribution Channels James R. Brown and Ralph L. Day Vol. XVIII, August 1981 263-274
Statistical Power and Effect Size in Marketing Research Alan G. Sawyer and A. Dwayne Ball Vol. XVIII, August 1981 275-290
Identification and Analysis of Moderator Variables Subhash Sharma, Richard M. Durand, and Oded Gur-Arie Vol. XVIII, August 1981 291-300
Using Segmentation Approaches for Better Prediction and Understanding from Consumer Mode Choice Models Imran S. Currim Vol. XVIII, August 1981 301-309
Overlapping Clustering: A New Method for Product Positioning Phipps Arabie, J. Douglas Carroll, Wayne DeSarbo, and Jerry Wind Vol. XVIII, August 1981 310-317
Are Product Attribute Beliefs the Only Mediator of Advertising Effects on Brand Attitude? Andrew A. Mitchell and Jerry C. Olson Vol. XVIII, August 1981 318-332
An Examination of Comparative and Noncomparative Television Commercials: The Effects of Claim Variation and Repetition on Cognitive Response and Message Acceptance George E. Belch Vol. XVIII, August 1981 333-349
On Using Voice Analysis in Marketing Research Nancy J. Nighswonger and Claude R. Martin, Jr. Vol. XVIII, August 1981 350-355
Effect of Participation in Marketing Research on Consumer Attitudes Toward Research and Satisfaction with a Service John E. Swan, I. Fredrick Trawick, and Maxwell G. Carroll Vol. XVIII, August 1981 356-363
The Theory of Stochastic Preferences: Further Comments and Clarifications Subhash Sharma Vol. XVIII, August 1981 364-369
Uninformed Response Error in Survey Research Del I. Hawkinis and Kenneth A. Coney Vol. XVIII, August 1981 370-374
Evaluating Structural Equation Models with Unobservable Variables and Measurement Error: A Comment Richard P. Bagozzi Vol. XVIII, August 1981 375-381
Structural Equation Models With Unobservable Variables and Measurement Error: Algebra and Statistics Claes Fornell and David F. Larcker Vol. XVIII, August 1981 382-388
Journal of Marketing Research, XVIII, November 1981
Title Authors Volume, Issue Pages
Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing Lynn W. Phillips Vol. XVIII, November 1981 395-415
Consumer Perceptions of Comparative Price Advertisements Albert J. Della Bitta, Kent B. Monroe, and John M. McGinnis Vol. XVIII, November 1981 416-427
A Model of Multiattribute Judgements Under Attribute Uncertainty and Informational Constraint Robert J. Meyer Vol. XVIII, November 1981 428-441
Improving the Estimation Procedure for the Beta Binomial TV Exposure Model Roland T. Rust and Jay E. Klompmaker Vol. XVIII, November 1981 442-448
Selection Procedures: A New Statistical Methodology and Its applications for Marketing Research Jean Dickinson Gibbons and Oded Gur-Arie Vol. XVIII, November 1981 449-455
A Scale to Measure Self-Concepts, Person Concepts, and Product Concepts Naresh K. Malhotra Vol. XVIII, November 1981 456-464
Modeling Consumer Purchase Events: A Reply to Lawrence Donald G. Morrison Vol. XVIII, November 1981 465-469
Comment on "Modeling Consumer Purchase Events: A Reply to Lawrence" Raymond J. Lawrence Vol. XVIII, November 1981 470-472
Effects of Foot-in-the-Door, Cash Incentives, and Followups on Survey Response David H. Furse, David W. Stewart, and David L. Rados Vol. XVIII, November 1981 473-478
Journal of Marketing Research, XIX, February 1982
Title Authors Volume, Issue Pages
The Use of Focus Groups for Idea Generation: The Effects of Group Size, Acquaintanceship, and Moderator on Response Quantity and Quality Edward F. Fern Vol. XIX, February 1982 1-13
Factors Affecting the Use of Market Research Information: A Path Analysis Rohit Deshpande and Gerald Zaltman Vol. XIX, February 1982 14-31
External Search: The Role of Consumer Beliefs Calvin P. Duncan and Richard W. Olshavsky Vol. XIX, February 1982 32-43
Scoring Frequency Data For Discriminant Analysis: Perhaps Discrete Procedures Can Be Avoided William R. Dillon and Stuart Westin Vol. XIX, February 1982 44-56
Estimation of Error Rates in Several-Population Discriminant Analysis Stephen C. Hora and James B. Wilcox Vol. XIX, February 1982 57-61
Context-Induced Parameter Instability in a Disaggregate-Stochastic Model of Store Choice Robert J. Meyer and Thomas C. Eagle Vol. XIX, February 1982 62-71
Assessing the Impact of Short-Term Supermarket Strategy Variables J.B. Wilkinson, J. Barry Mason, and Christie H. Paksoy Vol. XIX, February 1982 72-86
Using Canonical Correlation to Construct Product Spaces for Objects with Known Feature Structures Morris B. Holbrook and William J. Moore Vol. XIX, February 1982 87-98
Applying the Jackknife Statistic in Testing and Interpreting Canonical Weights, Loadings, and Cross-Loadings Albert R. Wildt, Zarrel V. Lambert, and Richard M. Durand Vol. XIX, February 1982 99-107
Decision Plans and Consumer Choice Dynamics C. Whan Park and Richard J. Lutz Vol. XIX, February 1982 108-115
Modeling Advertising-Sales Relationships Involving Feedback: A Time Series Analysis of Six Cereal Brands David A. Aaker, James M. Carman, and Robert Jacobson Vol. XIX, February 1982 116-125
On the Validation of Lifestyle Traits: A Review and Illustration John L. Lastovicka Vol. XIX, February 1982 126-138
Reliability of Conjoint Analysis: Contrasting Data Collection Procedures Madhav N. Segal Vol. XIX, February 1982 139-143
Impact of Pre-Call Request Form and Gender Interaction on Response to a Mail Survey Jacob Hornik Vol. XIX, February 1982 144-151
Journal of Marketing Research, XIX, May 1982
Title Authors Volume, Issue Pages
Measuring Influence in Organizational Purchase Decisions Alvin J. Silk and Manhar U. Kalwani Vol. XIX, May 1982 165-181
Exploring Complex Decision Making Units: A New Approach Rowland T. Moriarty and John E. G. Bateson Vol. XIX, May 1982 182-191
Attitudinal Predictions of Choices of Major Appliance Brands George S. Day and Terry Deutscher Vol. XIX, May 1982 192-198
Structural Reliability and Stability of Nonmetric Conjoint Analysis Naresh K. Malhotra Vol. XIX, May 1982 199-207
Predictive Testing of Consumer Choice Models Not Subject to Independence of Irrelevant Alternatives Imran S. Currim Vol. XIX, May 1982 208-222
Overcoming a No-Reputation Liability Through Documentation and Advertising Regulation Priscilla A. LaBarbera Vol. XIX, May 1982 223-228
The Use of Extrinsic Cues to Facilitate Product Adoption William O. Bearden and Terence A. Shimp Vol. XIX, May 1982 229-239
Perceived Organizational Climate and the Process of Salesperson Motivation Pradeep K. Tyagi Vol. XIX, May 1982 240-254
The Persuasive Effects of Source Credibility in Buy and Lease Situations Robert Jr. Harmon and Kenneth A. Coney Vol. XIX, May 1982 255-260
More on the Prediction of Mail Survey Response Rates A Parasuraman Vol. XIX, May 1982 261-268
The Pretest in Survey Research: Issues and Preliminary Findings Shelby D. Hunt, Richard D. Sparkman, Jr., and James B. Wilcox Vol. XIX, May 1982 269-273
The Measurement of Consumption: A Comparison of Surveys and Diaries John L. Stanton and Louis A. Tucci Vol. XIX, May 1982 274-277
Journal of Marketing Research, XIX, August 1982
Title Authors Volume, Issue Pages
JMR Editorial Policies and Philosophy Gilbert A. Churchill, Jr., Editor, and William D. Perreault, Jr., Editor Designate Vol. XIX, August 1982 283-287
Exploiting Rank Ordered Choice Set Data Within the Stochastic Utility Model Randall G. Chapman and Richard Staelin Vol. XIX, August 1982 288-301
A Note on Accounting for Sources of Variation in Perceptual Maps William R. Dillon, Donald G. Frederick, and Vanchai Tangpanichdee Vol. XIX, August 1982 302-311
Modified Model of Power in the Marketing Channel Robert F. Lusch and James R. Brown Vol. XIX, August 1982 312-323
The Impact of Inferential Beliefs on Product Evaluations Joel Huber and John McCann Vol. XIX, August 1982 324-333
A Conjoint Model for Measuring Self- and Cross- Price/Demand Relationships Vijay Mahajan, Paul E. Green, and Stephen M. Goldberg Vol. XIX, August 1982 334-342
The SOCO Scale: A Measure of the Customer Orientation of Salespeople Robert Saxe and Barton A. Weitz Vol. XIX, August 1982 343-351
ADPULS: An Advertising Model with Wearout and Pulsation Hermann Simon Vol. XIX, August 1982 352-363
International Comparison of Growth in Demand for a New Durable Consumer Product Bertil C. Lindberg Vol. XIX, August 1982 364-371
Distribution-Free Methods of Approximating Nonlinear Marketing Relationships Roland T. Rust and Elizabeth O. Bornman Vol. XIX, August 1982 372-374
Monetary Incentives Versus Promised Contribution to Charity: New Evidence on Mail Survey Response David H. Furse and David W. Stewart Vol. XIX, August 1982 375-380
Respondent Selection in a Telephone Survey: A Comparison of Three Techniques Ronald Czaja, Johnny Blair, and Jutta P. Sebestik Vol. XIX, August 1982 381-385
Alternative Approaches to the Two-Group Concordance Problem in Brand Preference Rankings Albert D. Palachek and Roger A. Kerin Vol. XIX, August 1982 386-389
A Note on the Importance of Layout in Self-Administered Questionnaires Charles S. Mayer and Cindy Piper Vol. XIX, August 1982 390-391
Journal of Marketing Research, XIX, November 1982
Title Authors Volume, Issue Pages
Introduction to Special Issue on Causal Modeling Richard P. Bagozzi, Special Issue Editor Vol. XIX, November 1982 403
Recent Developments in Structural Equation Modeling Karl G. Joreskog and Dag Sorbom Vol. XIX, November 1982 404-416
Confirmatory Factor Analysis via Noniterative Estimation: A Fast, Inexpensive Method P.M. Bentler Vol. XIX, November 1982 417-424
Sample Size Effects on Chi Square and Other Statistics Used in Evaluating Causal Models William O. Bearden, Subhash Sharma, and Jesse E. Teel Vol. XIX, November 1982 425-430
Multicollinearity in Structural Equation Models with Unobservable Variables Harsharanjeet S. Jagpal Vol. XIX, November 1982 431-439
Two Structural Equation Models: LISREL and PLS Applied to Consumer Exit-Voice Theory Claes Fornell and Fred L. Bookstein Vol. XIX, November 1982 440-452
Some Methods for Respecifying Measurement Models to Obtain Unidimensional Construct Measurement James C. Anderson and David W. Gerbing Vol. XIX, November 1982 453-460
Some Common Pitfalls in Causal Analysis of Categorical Data Jay Magidson Vol. XIX, November 1982 461-471
Causal Analysis and Latent Class Models: An Application to a Communication Hierarchy of Effects Model Thomas J. Madden and William R. Dillon Vol. XIX, November 1982 472-490
An Investigation into the Determinants of Customer Satisfaction Gilbert A. Churchill, Jr., and Carol Surprenaut Vol. XIX, November 1982 491-504
Validation of an S-O-R Model for Situation, Enduring, and Response Components of Involvement Raj Arora Vol. XIX, November 1982 505-516
The Reliability and Validity of Key Informant Data from Dyadic Relationships in Marketing Channels George John and Torger Reve Vol. XIX, November 1982 517-524
Explaining Control Losses in Corporate Marketing Channels: An Organization Analysis Lynn W. Phillips Vol. XIX, November 1982 525-549
An Examination of the Convergent, Discriminant, and Predictive Validity of Fishbein's Behavioral Intention Model Robert E. Burnkraut and Thomas J. Page, Jr. Vol. XIX, November 1982 550-561
A Field Investigation of Causal Relations Among Cognitions, Affect, Intentions, and Behavior Richard P. Bagozzi Vol. XIX, November 1982 562-584
On the Econometric Measurement of the Duration of Advertising Effect on Sales Charles B. Winberg and Doyle L. Weiss Vol. XIX, November 1982 585-591
A Reply to Winberg and Weiss Darral G. Clarke Vol. XIX, November 1982 592-594
Comment on "Analysis of Sales Call Effectiveness" Thomas R. Wotruba Vol. XIX, November 1982 595-596
Rejoinder to Comment by Wotruba Leonard J. Parsons Vol. XIX, November 1982 597-598
Journal of Marketing Research, XX, February 1983
Title Authors Volume, Issue Pages
Evaluating the Statistical Significance of Models Developed by Stepwise Regression Shelby H. McIntyre, David B. Montgomery, V. Srinivason and Barton A. Weitz Vol. XX, February 1983 1-11
Analyzing Changing Consumption Patterns with Cohort Analysis Joseph O. Rentz, Fred D. Reynolds and Roy G. Stout Vol. XX, February 1983 12-20
Selected Determinants of Consumer Satisfaction and Complaint Reports William O. Bearden and Jesse E. Teel Vol. XX, February 1983 21-28
A Simple Bayesian Procedure for Estimation in a Conjoint Model Phlippe Cattin, Alan E. Gelfand and Jeffrey Danes Vol. XX, February 1983 29-35
A Quantitative Review of Research Design Effects on Response Rates to Questionnaires Julie Yu and Harris Cooper Vol. XX, February 1983 36-44
The Misuse of Repeated Measures Analysis in Marketing Research Stephen A. LaTour and Paul W. Miniard Vol. XX, February 1983 45-57
Forecasting with Diagonal Multiple Time Series Models: An Extension of Univariate Models Shushila Umashankar and Johannes Ledolter Vol. XX, February 1983 58-63
Perceived Attributes of Models in Prime-Time and Daytime Television Commercials: A Person Perception Approach Dean Sharits, and H. Bruce Lammers Vol. XX, February 1983 64-73
Patterns of Interpersonal Information Seeking for the Purchase of a Symbolic Product David F. Midgley Vol. XX, February 1983 74-83
Supervisory Behavior, Role Stress, and the Job Satisfaction of Industrial Salespeople R. Kenneth Teas Vol. XX, February 1983 84-91
Assessing Cluster Analysis Results T.D. Klastorin Vol. XX, February 1983 92-98
A Note on the Reliability of Certain Clustering Algorithms G. Ray Funkhouser Vol. XX, February 1983 99-102
Journal of Marketing Research, XX, May 1983
Title Authors Volume, Issue Pages
Call for Papers for Special Section on Competition in Marketing Barton Weitz Vol. XX, May 1983 109
Managerial Judgement in Marketing: The Concept of Expertise Jean-Claude Larreche and Reza Moinpour Vol. XX, May 1983 110-121
The Significance of Statistical Significance Tests in Marketing Research Alan G. Sawyer and J. Paul Peter Vol. XX, May 1983 122-133
Cluster Analysis in Marketing Research: Review and Suggestions for Application Girish Punj and David W. Stewart Vol. XX, May 1983 134-148
Determinant Attributes in Retail Patronage: Seasonal, Temporal, Regional, and International Comparisons Stephen J. Arnold, Tae H. Oum, and Douglas J. Tigert Vol. XX, May 1983 149-157
On the Measurement of Interfirm Power in Channels of Distribution Gary L. Frazier Vol. XX, May 1983 158-166
Effects of Group Cohesiveness on Attitude Polarization and the Acquisition of Knowledge in a Strategic Planning Context John C. Whitney and Ruth A. Smith Vol. XX, May 1983 167-176
Attrition Bias in Econometric Models Estimated with Panel Data Russell S. Winer Vol. XX, May 1983 177-186
An Empirical Comparison of the Predictive Validity of Self-Explicated, Huber-Hybrid, Traditional Conjoint, and Hybrid Conjoint Models Ishmael Akaah and Pradeep K. Korgoankar Vol. XX, May 1983 187-197
Personal and Organizational Variable: Their Relative Effect on Reward Valences of Industrial Salespeople Thomas N. Ingram and Danny N. Bellenger Vol. XX, May 1983 198-205
A Further Assessment of Measurement Influences on the Intention-Behavior Relationship Paul W. Miniard, Carl Obermiller, and Thomas J. Page, Jr. Vol. XX, May 1983 206-212
Journal of Marketing Research, XX, August 1983
Title Authors Volume, Issue Pages
Pre-Test-Market Models: Validation and Managerial Implications Glen L. Urban and Gerald M. Katz Vol. XX, August 1983 221-234
Recognition as a Measure of Learning from Television Commercials Surendra N. Singh and Michael L. Rothschild Vol. XX, August 1983 235-248
A Procedure for Measuring and Estimating Consumer Preferences Under Uncertainty Imran S. Currim and Rakesh K. Sarin Vol. XX, August 1983 249-256
Attitude-Behavior Consistency: The Impact of Product Trial Versus Advertising Robert E. Smith and William R. Swinyard Vol. XX, August 1983 257-267
The Effects of Serial Correlation and Data Aggregation on Advertising Measurement Doyle L. Weiss, Charles B. Weinberg, and Pierre M. Windal Vol. XX, August 1983 268-279
Information Availability as a Determinant of Multiple Request Effectiveness Alice M. Tybout, Brian Sternthal, and Bobby J. Calder Vol. XX, August 1983 280-290
Modeling Sales-Advertising Relationships: An Integrated Time Series-Econometric Approach Robert P. Leone Vol. XX, August 1983 291-295
Modeling Consumer Satisfaction Processes Using Experience-Based Norms Robert B. Woodruff, Ernest R. Cadotte, and Roger L. Jenkins Vol. XX, August 1983 296-304
An Examination of the Random Versus Nonrandom Nature of Item Omissions Richard M. Durand, Hugh J. Guffey, Jr., and John M. Planchon Vol. XX, August 1983 305-313
A Markov Analysis of Fund-Raising Alternatives David J. Soukup Vol. XX, August 1983 314-319
Statement of Hypotheses in the Analysis of Variance Richard K. Burdick Vol. XX, August 1983 320-324
Journal of Marketing Research, XX, November 1983
Title Authors Volume, Issue Pages
Attitude-Behavior Consistency in Children's Responses to Television Advertising Deborah L. Roedder, Brian Sternthal, and Bobby J. Calder Vol. XX, November 1983 337-349
Design and Analysis of Simulated Consumer Choice or Allocation Experiments: An Approach Based on Aggregate Data Jordan J. Louviere and George Woodworth Vol. XX, November 1983 350-367
Nash's Theory of Cooperative Games as a Predictor of the Outcomes of Buyer-Seller Negotiations: An Experiment in Media Purchasing Scott A. Neslin and Leonard Greenhalgh Vol. XX, November 1983 368-379
Product Positioning: TRINODAL Mapping of Brand Images, Ad Images, and Consumer Preference John W. Keon Vol. XX, November 1983 380-392
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction: The Dynamic Aspect of the Cognitive Process Priscilla A. LaBarbera and David Mazursky Vol. XX, November 1983 393-404
A Monte Carlo Simulation Study of Two Approaches for Aggregating Conjoint Data James B. Wiley and James T. Low Vol. XX, November 1983 405-416
The Accuracy of Telephone Call Data Collected by Diary Methods John McKenzie Vol. XX, November 1983 417-427
Improving Random Respondent Selection in Telephone Surveys Diane O'Roarke and Johnny Blair Vol. XX, November 1983 428-432
Improving Predictive Power of Conjoint Analysis by Constrained Parameter Estimation V. Srinivasan, Arun K. Jain, and Naresh K. Malhotra Vol. XX, November 1983 433-438
An Experimental Test of the Effects of a Monetary Incentive on Cooperation Rates and Data Collection Costs in Central-Location Interviewing Frederick Wiseman, Marianne Schafer, and Richard Schafer Vol. XX, November 1983 439-442
Journal of Marketing Research, XXI, February 1984
Title Authors Volume, Issue Pages
An Exploratory Investigation of the Structure of the Buying Center in the Metalworking Industry Gary L. Lilien and M. Anthony Wong Vol. XXI, February 1984 1-11
Measurement Issues in Time-Series Research: Reliability and Validity Assessment in Modeling the Macroeconomic Effects of Advertising Nicholas M. Didow, Jr. and George R. Franke Vol. XXI, February 1984 12-19
The Use of Linear Logit Models in Marketing Research Naresh K. Malhotra Vol. XXI, February 1984 20-31
A Comparison of Factors Affecting Researcher and Manager Perceptions of Market Research Use Rohit Deshpande and Gerald Zaltman Vol. XXI, February 1984 32-38
Seller and Buying Firm Factors Affecting Industrial Buyers' Negotiation Behavior and Outcomes Stephen W. Clopton Vol. XXI, February 1984 39-53
Detecting and Explaining Vividness Effects in Attitudinal Judgements Jolita Kisielius and Brian Sternthal Vol. XXI, February 1984 54-64
How Advertising Affects Sales: Meta-Analysis of Econometric Results Gert Assmus, John U. Farley, and Donald R. Lehmann Vol. XXI, February 1984 65-74
Multiple Business Goals Sets as Determinants of Marketing Channel Conflict: An Empirical Study Jehoshua Eliashberg and Donald A. Michie Vol. XXI, February 1984 75-88
The Mixed-Media Dirichlet Multinomial Distribution: A Model for Evaluating Television-Magazine Advertising Schedules Roland T. Rust and Robert P. Leone Vol. XXI, February 1984 89-99
The Dirichlet Multinomial Distribution as a Magazine Exposure Model John D. Leckenby and Shizue Kishi Vol. XXI, February 1984 100-106
On Simulation Methods for Investigating Structural Modeling Franklin Acito and Ronald D. Anderson Vol. XXI, February 1984 107-112
Misapplications of Simulations in Structural Equation Models: Reply to Acito and Anderson Claes Fornell and David F. Larcher Vol. XXI, February 1984 113-117
Combining Tests of Significance in Test Marketing Research Experiments Solomon Dutka Vol. XXI, February 1984 118-119
Journal of Marketing Research, XXI, May 1984
Title Authors Volume, Issue Pages
Viewer Recall of Television Commercials: Prediction from the Propositional Structure of Commercial Scripts Esther Thorson and Rita Snyder Vol. XXI, May 1984 127-136
An Empirical Investigation of the Information Sources Used During the Industrial Buying Process Rowland T. Moriarty, Jr. and Robert E. Spekman Vol. XXI, May 1984 137-147
Promised Incentives in Media Research: A Look at Data Quality, Sample Representativeness, and Response Rate Edward G. Goetz, Tom R. Tyler, and Fay Lomax Cook Vol. XXI, May 1984 148-154
Hybrid Models for Conjoint Analysis: An Expository Review Paul E. Green Vol. XXI, May 1984 155-169
Effects of Organizational Structure of Marketing Planning on Credibility and Utilization of Plan Output George John and John Martin Vol. XXI, May 1984 170-183
Removing Perceptual Distortions in Product Space Analysis William R. Dillon, Narendra Mulani, and Donald G. Frederick Vol. XXI, May 1984 184-193
Attraction Versus Linear and Multiplicative Market Share Models: An Empirical Evaluation Roderick Brodie and Cornelis A. de Kluyver Vol. XXI, May 1984 194-201
A Comparison of Market Share Models and Estimation Procedures Avijit Ghosh, Scott Neslin, and Robert Shoemaker Vol. XXI, May 1984 202-210
On the Predictive Power of Market Share Attraction Models Peter S. H. Leeflang and Jan C. Reuyl Vol. XXI, May 1984 211-215
Position Bias in Multiple-Choice Questions Niels J. Blunch Vol. XXI, May 1984 216-220
A Psychometric Assessment of a Measure of Sales Representatives' Power Perceptions James M. Comer Vol. XXI, May 1984 221-225
Reliability and Validity of Alternative Measures of Channel Member Satisfaction Robert W. Ruekert and Gilbert A. Churchill, Jr. Vol. XXI, May 1984 226-233
Journal of Marketing Research, XXI, August 1984
Title Authors Volume, Issue Pages
Management Judgement Forecasts, Composite Forecasting Models, and Conditional Efficiency Mark M. Moriarty and Arthur J. Adams Vol. XXI, August 1984 239-250
A Non-Experimental Investigation of Demand Artifacts in a Personal Selling Experiment Jeen-Su Lim and John O. Summers Vol. XXI, August 1984 251-258
Optimal Product Line Pricing: The Influence of Elasticities and Cross-Elasticities David J. Reibstein and Hubert Gattignon Vol. XXI, August 1984 259-267
Parameter Estimation in Marketing Models in the Presence of Influential Response Data: Robust Regression and Applications Vijay Mahajan, Subhash Sharma, and Yoram Wind Vol. XXI, August 1984 268-277
An Empirical Investigation of Some Antecedents of Opportunism in a Marketing Channel George John Vol. XXI, August 1984 278-289
Situational Factors Affecting Forecast Accuracy Steven P. Schnaars Vol. XXI, August 1984 290-297
Testing Alternative Econometric Models on the Existence of advertising Threshold Effect Albert C. Bemmaor Vol. XXI, August 1984 298-308
Ethical Problems of Marketing Researchers Shelby D. Hunt, Lawrence B. Chonko, and James B. Wilcox Vol. XXI, August 1984 309-324
The Validity of Computer-Controlled Magnitude Scaling to Measure Emotional Impact of Stimuli Bruno Neibecker Vol. XXI, August 1984 325-331
Notes on Aggregation Criteria in Market Segmentation William Blozan and Paul Prabhaker Vol. XXI, August 1984 332-335
Comment on a Standard Definition of Response Rates Frederick Wiseman and Maryann Billington Vol. XXI, August 1984 336-338
Journal of Marketing Research, XXI, November 1984
Title Authors Volume, Issue Pages
Strategic Choice and Marketing Managers: An Examination of Business-Level Marketing Objectives Marian C. Burke Vol. XXI, November 1984 345-359
Research Design Effects on the Reliability of Rating Scales: A Meta-Analysis Gilbert A. Churchill, Jr. and J. Paul Peter Vol. XXI, November 1984 360-375
Analyzing Marketing Research Data with Association Models Lawrence F. Feick Vol. XXI, November 1984 376-386
Competition as a Moderator of the Effect of Advertising on Sales Hubert Gatignon Vol. XXI, November 1984 387-398
Patterns of Store Choice Kau Ah Keng and A.S.C. Ehrenberg Vol. XXI, November 1984 399-409
Response to Rating Scales: A Theoretical Model and Its Application to the Number of Categories Problem Moshe M. Givon and Zur Shapira Vol. XXI, November 1984 410-419
Predicting Choice Shares Under Conditions of Brand Interdependence Wagner A. Kamakura and Rajendra K. Srivastava Vol. XXI, November 1984 420-434
Temporal Variety in Consumer Behavior Edgar Pessemier and Moshe Handelsman Vol. XXI, November 1984 435-444
Estimation and Testing of a Dynamic Sales Response Model with Data Aggregated Over Time: Some Results for the Autoregressive Current Effects Model Wilfried R. Vanhonacker Vol. XXI, November 1984 445-455
Reliability and Validity of Conjoint Analysis and Self-Explicated Weights: a Comparison Thomas W. Leigh, David B. MacKay, and John O. Summers Vol. XXI, November 1984 456-462
Alternative Questionnaire Formats for Country Image Studies Eugene D. Jaffe and Israel D. Nebenzahl Vol. XXI, November 1984 463-471
Journal of Marketing Research, XXII, February 1985
Title Authors Volume, Issue Pages
Uniqueness Issues in the Decompositional Modeling of Multattribute Overall Evaluations: An Information Integration Perspective John G. Lynch, Jr. Vol. XXII, February 1985 1-19
Efficient Screening Methods for the Sampling of Geographically Clustered Special Populations Seymour Sudman Vol. XXII, February 1985 20-29
Improving Measure Quality by Alternating Least Squares Optimal Scaling Nicholas M. Didow, Jr., Kevin Lane Keller, Hiram C. Barksdale, Jr., and George R. Franke Vol. XXII, February 1985 30-40
Measuring Consumer Involvement Profiles Gilles Laurent and Jean-Noel Kapferer Vol. XXII, February 1985 41-53
The Lead Effect of Marketing Decisions Peter Doyle and John Saunders Vol. XXII, February 1985 54-65
A Test of Reducing Callbacks and Non-At-Home Bias in Personal Interviews by Weighting At-Home Respondents James C. Ward, Bertram Russick, and William Rudelius Vol. XXII, February 1985 66-73
The Threats to Marketing Research: An Empirical Reappraisal Stephen W. McDaniel, Perry Verille, and Charles S. Madden Vol. XXII, February 1985 74-80
Iterative Partitioning Methods: The Use of Mapping Theory as a Clustering Technique Terence A. Oliva and R. Eric Reidenbach Vol. XXII, February 1985 81-85
A Measurement Model to Assess Measure-Specific Factors in Multiple-Informant Research James C. Anderson Vol. XXII, February 1985 86-92
Analysis of Purchase Intent Scales Weighted by Probability of Actual Purchase Gary M. Mullet and Marvin J. Karson Vol. XXII, February 1985 93-96
Journal of Marketing Research, XXII, May 1985
Title Authors Volume, Issue Pages
The Determinants of Salesperson Performance: A Meta-Analysis Gilberty A. Churchill, Jr., Neil M. Ford, Steven W. Hartley, and Orville C. Walker, Jr. Vol. XXII, May 1985 103-118
The Effect of Advertising on Consumer Price Sensitivity Lakshman Krishnamurthi and S.P. Raj Vol. XXII, May 1985 119-129
The Differential Effects of Exercised and Unexercised Power Sources in a Marketing Channel John F. Gaski and John R. Nevin Vol. XXII, May 1985 130-142
Structural Information Factors Which Stimulate the Use of Nutrition Information: A Field Experiment Thomas E. Muller Vol. XXII, May 1985 143-157
An Assessment of the Mall Intercept as a Data Collection Method Alan J. Bush and Joseph F. Hair, Jr. Vol. XXII, May 1985 158-167
Improving the Predictive Power of Conjoint Analysis: The Use of Factor Analysis and Cluster Analysis Michael R. Hagerty Vol. XXII, May 1985 168-184
Utilizing Effort and Task Difficulty Information in Evaluating Salespeople John C. Mowen, Janet E. Keith, Stephen W. Brown, and Donald W. Jackson, Jr. Vol. XXII, May 1985 185-191
Does Attitude Toward the Ad Affect Brand Attitude Under a Brand Evaluation Set? Meryl Paula Gardner Vol. XXII, May 1985 192-198
Case Research in Marketing: Opportunities, Problems, and a Process Thomas V. Bonoma Vol. XXII, May 1985 199-208
Do Higher Prices Signal Higher Quality? Eitan Gerstner Vol. XXII, May 1985 209-215
Journal of Marketing Research, XXII, August 1985
Title Authors Volume, Issue Pages
Introduction to Special Issue on Competition in Marketing Barton A. Weitz, Special Issue Editor Vol. XXII, August 1985 229-236
Analytical Models of Competition with Implications for Marketing: Issues, Findings, and Outlook Jehoshua Eliashberg and Rabikar Chatterjee Vol. XXII, August 1985 237-261
Using Game Theory to Model Competition K. Sridhar Moorthy Vol. XXII, August 1985 262-282
Competition, Strategy, and Price Dynamics: A Theoretical and Empirical Investigation Ram C. Rao and Frank M. Bass Vol. XXII, August 1985 283-296
A Model of Advertising Competition Gary M. Erickson Vol. XXII, August 1985 297-304
Sources of Market Pioneer Advantages in Consumer Goods Industries William T. Robinson and Claes Fornell Vol. XXII, August 1985 305-317
A Model of Marketing Mix, Brand Switching, and Competition Gregory S. Carpenter and Donald R. Lehmann Vol. XXII, August 1985 318-329
Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products James M. Lattin and Leigh McAlister Vol. XXII, August 1985 330-339
Effects of Context and Part-Category Cues on Recall of Competing Brands Joesph W. Alba and Amitava Chattopadhyay Vol. XXII, August 1985 340-349
Journal of Marketing Research, XXII, November 1985
Title Authors Volume, Issue Pages
Design Features of Forecasting Systems Involving Management Judgments Mark M. Moriarty Vol. XXII, November 1985 353-364
A Sociopsychological Explanation for Why Marketing Channel Members Relinquish Control Putnam Anand and Louis W. Stern Vol. XXII, November 1985 365-376
Testing the Exact Order of an Individual's Choice Process in an Information-Theoretic Framework Wilfried R. Vanhonacker Vol. XXII, November 1985 377-387
Assessing the Impact of Coun